Showing posts with label direct mail strategy. Show all posts
Showing posts with label direct mail strategy. Show all posts

Wednesday, May 10, 2017

CALDWELL PROVIDES AN VARIETY OF DIRECT MAIL PRODUCTS


Caldwell provides professional direct mail products for any occasion!
 ● ENVELOPES
When you need to add a special touch of elegance, mailing a beautifully crafted and personalized envelope will impress your recipient, because first impressions matter.
Mail your next invitations, or direct mail campaigns, with specialty designed envelopes stuffed with custom inserts.
Caldwell has vast experience designing, printing, and assembling direct mail projects for business to consumer (B2C) and business to business (B2B)) solicitations with custom inserts.   
POSTCARDS
Caldwell provides crisp, clean lines with vibrant colors for many occasions, on either glossy or textured finish.  When you need to get your customer’s attention and save your offer to act upon it, only the most professional printed material will do.  
Political campaigns rely heavily on voters’ impressions of the candidate. Political direct mail campaigns present an urgent need to be noticed.  You can rely upon Caldwell to display your campaign with a high level of professionalism.
FOLDED MAILERS
We can print folded mailers such as bi-fold or tri-fold advertising brochures of any size or shape, displaying your offer with high professionalism and eye catching designs.  Caldwell is extremely knowledgeable about all United States Postal Service promotions, qualifying our clients’ projects for discounts when mailing.
BROCHURES
Whether marketing to consumers or other businesses, eye-catching brochures displaying your unique capabilities are an excellent way to let your audience know the value you can provide to them.  
NEWSLETTERS
Continually reminding your customers of the services and products that you offer is vital to maintaining your solid customer base.  You must always prioritize satisfying your current customers building upon that solid customer base to position your business for growth.  
At Caldwell Letter Service, our staff of skilled graphic designers can assist you with creating a memorable Newsletter.  We can go even further to print and distribute your dazzling projects for you, and on regular intervals thus saving you time and money.  
CATALOGS
When customers and potential customers are ready to make a purchase, they want the information they desire at their fingertips.  Distributing a detailed catalog showcasing your products and services can be the deciding factor that keep new customers or creates new ones.  
Caldwell can even target your catalogs to specific audiences such as preferred customers, or households with your specified criteria, reaping maximum benefits from your catalog distribution campaign.
Combined with our data mining services, you are sure to impress your specified targeted audience.

Contact Caldwell today for more information on the wide array of products and services that we provide, including professionally printed cards, newsletters, catalogs and much more.  Let us show you how the one stop shop for print and direct mail services give you the most value with proven cost effective mail methods.  

Wednesday, February 15, 2017

Chicago's direct mail service provider: Caldwell Letter Service

Whether you’re responsible for growing a business, getting donations for your nonprofit, or earning the support of local voters, finding effective ways to spread your message to new audiences can be a challenge. At Caldwell, our mission is to help local organizations throughout Chicago and the surrounding areas take advantage of benefits that come from working with direct mail service providers. With our help, you can improve the chances of reaching your marketing goals no matter what type of organization you run.
Direct Mail Services
What’s the best way to get into direct touch with your target audience? If you think it’s through email, PPC, radio spots, or television ads, you may want to think again. By sending a postcard, newsletter, self mailer, brochure, or other piece of printed material directly to someone, you command their attention in ways other marketing methods can’t. Caldwell can help you design a mailer that gets people to notice your organization, leading to more customers, bigger sales, and a greater presence in the community.
Printing Services
Your office may have an inkjet printer, copier, and a few other printing tools, but the high quality printing results you’ll get from direct mail service providers like Caldwell are hard to match with consumer equipment. Caldwell has high-tech offset printers, digital printers, and variable data printers that can meet all the demands of your direct mail campaign. We can create printed materials that exhibit exceptional quality while making sure to meet any important deadlines you might have.
End-to-End Fulfillment
Conventions, trade shows, and other events are an important part of the Chicago business world, and providing swag helps companies spread their brand. Providing that swag, however, can be a logistical nightmare. Caldwell can help you sort, package, and deliver all the swag you need to fulfill all the demand you’ll get at your marketing events. We’ll make sure you get the mugs, pens, bags, and promotional materials you need in the quantities you need without delay.
At Caldwell, our goal is to be your partner in success no matter what the goals of your organization are. Call us today to request a quote or learn more about our services.

Monday, January 16, 2017

Marketing Solutions Using the Mail


The Internet has taken over many functions of the business world, and most things have improved as a result, but regular mail remains one of the most effective ways for businesses of all sizes to market their products and services. Email newsletters, PPC, and social media ads all have their uses, but nothing connects with a potential customer in the same tangible way as marketing mail solutions. No matter what type of marketing goal you have, there is likely a direct mail strategy that will help you reach it.
Create New Leads
One of the biggest struggles for growing businesses is to find potential leads and convert them into clients. A big reason why this is such a difficult task is that grabbing someone’s attention in a modern world full of distractions is hard. Unlike the web, email, and TV, however, real mail commands people’s attention. With some exceptions, we view pieces of real mail with more importance than other forms of communication, and you can take advantage of this by creating a campaign that introduces your product, service, or cause.
Connect with Old Customers
In our modern and competitive business world, you can never take a client for granted. There are always new and better things on the horizon, so you have to work hard to earn someone’s loyalty. Staying connected with your existing customers is one of the best ways to show your clients you really care about their business. You can send out birthday postcards with special discounts, coupons with special offers, and loyalty rewards benefits to let customers know that you’re working hard to keep their business.
Launch New Products and Services
Whether your company is trying to sell a brand new innovative product or is looking to spread their services to new areas, mailers provide the perfect opportunity for grabbing people’s attention to what’s new. Customers love fresh and unique ideas the most when they think they’re part of an exclusive group. You can send out fliers, newsletters, or brochures giving customers the opportunity to take advantage of what’s new and special at your company. Even nonprofits and political campaigns can attract donors and support with marketing mail solutions that hint at exclusivity.
No matter what type of marketing goal you have, direct mail can likely play an important role. Even if you run a tech-based company, marketing mail solutions can entice people to visit your website, download your phone app, or watch your video. In fact, mailers are strongest when used in conjunction with online marketing tools.