Product Promotion: Marketing Postcards

Getting word out about a new product you’re launching can seem like a real challenge. Television ads are expensive, and email and website ads are often ignored. Marketing postcards, however, can give you a cost-effective method for reaching your target audience they won’t be able to ignore. Whether you have a brand new menu with delectable dishes or an innovative new device you know that people will love, postcards can be an invaluable part of your overall marketing strategy.

Entice Your Audience

There’s a whole lot of companies out there with products who are competing for the attention of your target audience. Sending out a postcard is an important first step in placing your product at the top, but you have to have an enticing message to take advantage of that positioning. With postcards, you have a wide range of ways to attract your audience. You can include:

• A colorful photo of your product
• A list of product benefits
• Testimonial quotes about your product
• Product discounts or special promotional periods

The strategy that will work best for your company will depend on the type of product you’re selling and what your target audience is most likely to find appealing. You want to make your audience feel like they’ll be missing out on something great if they don’t have what you’re selling.

Generate the Sale

Once you entice your target audience with the benefits of your product, you’ll need to show them exactly what they need to do to get their hands on it. This is done through a call to action that’s displayed on the postcard at least twice. The key with any call to action is to get your audience to act right away. For example, if you have a restaurant you may want to say, “Call now to make your reservation,” making your target feel like they’ll miss out on your great food if they don’t call. Your call to action may just be encouraging your audience to visit your website or social media account.

If you want to learn more about marketing your products through marketing postcards, the experts at Caldwell will be happy to help. We have years of experience helping companies generate huge sales with powerful marketing tools.