Product Promotion: Marketing Postcards

Getting word out about a new product you’re launching can seem like a real challenge. Television ads are expensive, and email and website ads are often ignored. Marketing postcards, however, can give you a cost-effective method for reaching your target audience they won’t be able to ignore. Whether you have a brand new menu with delectable dishes or an innovative new device you know that people will love, postcards can be an invaluable part of your overall marketing strategy.

Entice Your Audience

There’s a whole lot of companies out there with products who are competing for the attention of your target audience. Sending out a postcard is an important first step in placing your product at the top, but you have to have an enticing message to take advantage of that positioning. With postcards, you have a wide range of ways to attract your audience. You can include:

• A colorful photo of your product
• A list of product benefits
• Testimonial quotes about your product
• Product discounts or special promotional periods

The strategy that will work best for your company will depend on the type of product you’re selling and what your target audience is most likely to find appealing. You want to make your audience feel like they’ll be missing out on something great if they don’t have what you’re selling.

Generate the Sale

Once you entice your target audience with the benefits of your product, you’ll need to show them exactly what they need to do to get their hands on it. This is done through a call to action that’s displayed on the postcard at least twice. The key with any call to action is to get your audience to act right away. For example, if you have a restaurant you may want to say, “Call now to make your reservation,” making your target feel like they’ll miss out on your great food if they don’t call. Your call to action may just be encouraging your audience to visit your website or social media account.

If you want to learn more about marketing your products through marketing postcards, the experts at Caldwell will be happy to help. We have years of experience helping companies generate huge sales with powerful marketing tools.

Direct Mailing Postcards: The Benefits

If you have thought about starting a direct mail postcard marketing project but still aren’t convinced that the effort will benefit your local organization, business, or political campaign, you might be amazed at the opportunities this type of advertising can present. Despite major advances in technology over the past few decades, direct mailing postcards have remained one of the most popular ways to spread a message in the business and nonprofit world.

Postcards Provide Cost-Effective Solutions

When it comes to spending marketing funds on your organization, finding a method that’s affordable and effective is the holy grail. Postcards are not only inexpensive to produce and mail, but they are highly engaging when properly designed. Large batches of postcards can usually be printed for less than 10 cents per piece, and they can be mailed for only 34 cents. A small investment in a postcard can potentially pay off huge without the risks that can come with other advertising campaigns.

Postcards Directly Engage with People

Think about how many emails, webpage ads, and radio jingles you’ve ignored over the years. Now think about how often you ignore what comes directly through your mailbox. The fact is that people pay much closer attention to what they can touch and feel in their hands than things they can only see and hear through a screen. When you send out a postcard with your company’s message on it, people are much more likely to listen and respond than they would for an Internet link. Some people may even stick your postcard somewhere important if it contains valuable information or attractive graphics, creating a constant reminder of your product, service, or cause.

Postcards Offer Versatility

There are a wide range of goals your organization can aim towards with postcard marketing. For example, some companies use postcards to offer enticing discounts and special offers to new and returning customers. Others use them to announce new products, services, special events, and other developments that may convince the recipient to act. Postcards also come in a wide range of sizes. Small prints are very effective at grabbing attention, but big postcards can dominate every other piece of mail.

You can learn more about the benefits of direct mailing postcards by speaking with the professionals at Caldwell. We’re ready to help you take advantage of this affordable and effective form of marketing.

Create Your Own Direct Mail Postcard Campaign

If you think that postcards are just cute little messages for grandmothers to send their grandchildren during trips across the country, it’s time to learn about the benefits a direct mail postcard campaign can have for your small business or organization. Postcards are a powerful and affordable way to market your products, services, or people, and they can be used in conjunction with websites and social media to grow your presence in the community.

The Perfect Message

Postcards don’t give you the room you might need to get into the nitty-gritty details of your organization, but you can communicate your vision effectively by approaching your design in a clear and concise manner. In a world where music singles and YouTube clips rule, quick and digestible bits of information are the key to success. Before creating a design, think about the strongest attributes of your brand and how you can communicate those qualities in as few words as possible.

Postcards can contain almost any piece of information you might want to send to existing or potential customers. The more personalized you make each message, the more open your recipients will be to your message. Your postcard can include:

• Coupons
• Event information
• Special offers
• New products and service launches
• Appointment reminders

There really is no limit to what you can put on your postcards, so we encourage our clients to think outside of the box when planning their direct mail postcard campaigns. Giving your target audience something of value, like a free birthday item or complimentary consultation, will encourage them to follow your call to action.

The Affordable Mailing Campaign

Postcards require the least amount of postage of any type of mailer, giving you the opportunity to create an effective marketing campaign without making a big investment. While not as cheap as email, the information on your postcards are almost guaranteed to be viewed by every recipient, unlike the messages that end up in so many spam folders. Many organizations use postcards as an entry point with a new client. If a recipient shows interest, they can request brochures, newsletters, or more detailed campaign literature.

If you think postcards can help your marketing efforts and you’re not sure where to start, Caldwell can provide all the support and guidance you need. Call us today to begin work on your upcoming direct mail postcard campaign.