How to Choose Between Mailing Companies

You may have heard recently that direct mailers can be an effective way to reinvigorate your marketing efforts, whether you run a political campaign or nonprofit organization. It's true that hiring the services of mailing companies can be a fantastic return on investment, but picking the right company can make a big difference in the overall results of your campaign.

Personal Support

There is no one-size-fits-all mailing solution, so the company you work with should tailor their services to match your specific goals and expectations. That means listening to your demands, providing quick responses to questions, and fulfilling any special requests you may have. Many mailing companies may try to get you in and out as quickly as possible, but they're unlikely to be the right choice for your project.

End-to-End Service

You have enough important things to do at your organization, so finding mailing companies that can handle every aspect of your mailing campaign from start to finish is essential. A company like Caldwell, which has more than 80,000 square feet of space, can handle everything from your initial design to the delivery of your mailers to the USPS, giving back to you the time and energy you need.

Cost-Effective Solutions

There's no point in creating a mailing campaign if your return on investment isn't worth it. That's why a quality mailing company will work with you to keep costs down while using all the resources at their disposal to maximize the effect of your direct mailers. Effective targeting, experienced design, and comprehensive support all contribute to cost effectiveness.

Whether you're making your final push to election day or launching a new marketing strategy, these tips can help you find the mailing companies that will help you reach your objectives. Call Caldwell today to learn more about our mailing services.

Transform Your Marketing with Direct Mail Service

Has your company or nonprofit organization reached a brick wall with its marketing efforts? If so, you may be able to rejuvenate your ability to connect with new customers by taking advantage of one of the most tried and tested methods in mass marketing, direct mail. By getting your message in the physical hands of your target audience, you can see results from direct mail service that you won't get from digital strategies.

Creating an Appealing Mailer

The first step for your new direct mail service campaign will be to design a mailer that communicates your message in an efficient and effective manner. You can create high-quality graphics in house if you already have artists on staff, or you can produce attractive designs with help from professionals at companies like Caldwell. You'll also want to make sure that your mailer is tailored to the tastes of your specific targets. Professional direct mailing companies can help you create lists of addresses that fit the demographic model of your ideal customer.

Work with Your Existing Branding

Direct mailers are most powerful when they work with other marketing strategies already used by your company. When someone picks up your mailer, they should be encouraged to visit your website, sign up for your newsletter, or visit one of your social media accounts. That means you'll want all the graphics and messages on your mailers to match the style of any existing platforms you use for marketing. By connecting everything together, people are far more likely to remember your message.

One of the most appealing parts of direct mail service is the ability to accurately measure how successful your campaign is. By adjusting your strategy according to the responses of your audience, you can maximize the benefits of your mailers.

Design the Perfect Direct Mailers

Whether you're hosting a big upcoming event or trying to get the word out about your new company, a perfectly designed direct mailer can grab the attention of your target audience and get them to act. By studying your audience, investing in quality, and testing your mailer, you'll get a great return on your direct mailing investment.

Study Your Target Audience

While creating a one-size-fits-all design for all your mailers may seem easy, it's not likely to produce the results you want. Personalized messages are much more likely to get a response than generic ones, so you need to study your targets and create designs that resonate with their beliefs and lifestyle. Using real names will let your recipients know that your mailer is meant specially for them.

Create an Attractive Call to Action

The best looking direct mailers in the world won't do your organization any good if your audience doesn't know how to respond to your message. A perfect call to action will encourage your target to do something that's simple, easy, and has a clear purpose. Ideally, your call to action will appear more than once on your mailer so that it's not missed.

Invest in Quality

People associate cheap printed messages in their mailbox with low-quality organizations. Your audience is likely to ignore or throw away your mailer if they find the material cheap or the graphics dull, so invest in quality paper and sharp graphics with high resolution. Finding a direct mailing and printing company that uses state-of-the-art technology is crucial.

Test Your Design

It's a mistake to think that you can reach perfection on your first try when designing a direct mailer. That's why you should test your design on a few addresses before investing in a bigger list. The information you learn can help you avoid future mistakes and implement ideas that are highly effective.

No matter what goals you have for your direct mailers, taking advantage of the experience and resources of professionals can help you create the perfect design. At Caldwell, we have graphics artists and marketing experts who are ready to share their ideas with your organization.