Mail Marketing Companies: How Can They Help Me

Direct mail is one of the most effective ways for companies and organizations to generate leads and maintain quality relationships with existing clients. If you want your business or non profit to benefit from direct mail, mail marketing companies can help you with the process from design to delivery. When you pick a company with experience and a proven track record, you can see an amazing return on your investment.

Save Time and Improve Productivity

If you've tried to print and mail your own materials from your own office before, you realize how time consuming and labor intensive the process can be. Trips to the print shop, creating labels, applying postage, sorting addresses, and managing boxes of materials are all headache inducing activities. Mail marketing companies can handle all this work for you, and since their operations are specifically designed for the process, they can do so more quickly and at a cheaper cost than you every could.

Create More Effective Mailers

There's no doubt your organization has a lot of brain power when it comes to marketing, but the experts at mail marketing companies like Caldwell have years of experience seeing what does and doesn't work. With your company's knowledge and the experience of a direct mailing company, you can design and deliver messages that connect with your audience and encourage them to follow your call to action.

Increase Your Return on Investment

With technology now dominating spending in many marketing departments, many organizations are surprised at the return they get on their direct mail marketing campaigns. Professionals at the best mail marketing companies know how to help organizations like yours with cost-effective direct mailers that produce results that you may not see with email, pay-per-click, and other popular digital strategies.

Whether your goal is to get more votes or reconnect with past donors, mail marketing companies can help you accomplish your objectives by providing end-to-end service. Give us a call at Caldwell today to start work on your next direct mail campaign.

What is Direct Mail Service?

If your company or organization needs to send real mail for a campaign but you don't have the resources to print, package, or send the material yourself, it may be time to take advantage of direct mail service. When you let a professional handle your printing and mailing needs, you can make sure your message gets our there while you focus on more important activities related to your organization. At Caldwell, our job is to help you fulfill all your direct mailing needs from concept to delivery.

Targeting Your Audience

Direct mail service starts with a simple question, "Who do you want to send your message to?" You may already have the answer to this question, but if you don't, we can help you create a list of addresses that will be receptive to your messaging. The best audience for your mailers will depend on which goals you have for your organization. We have direct mail experts who have experience with a wide range of businesses, non profits, and political campaigns.

Designing the Mailer

Once you've established a goal and know who you need to reach to meet that goal, it's time to design a mailer that appeals to your target audience. If you don't already have a design, a professional direct mail service company will help you create all the graphics and text needed to communicate your message effectively. There are countless design possibilities that can engage your audience.

Printing and Mailing

This is the part where your project starts coming to life. With our state-of-the-art printing technology, we can create high-quality brochures, leaflets, catalogs, coupons and a whole lot more. Once we print your materials, we'll handle the entire mailing process until it gets to the post office or other courier. We'll address every piece, apply the necessary postage, and send all the materials on their way. There's no need for you to keep piles of boxes filled with printed materials in your office or warehouse.

When you hire a company like Caldwell for direct mail service, you don't need to worry about any step of the process. We can tailor our services to meet your specific requirements and expectations. Call us today for more information.