Create Your Own Direct Mail Postcard Campaign

If you think that postcards are just cute little messages for grandmothers to send their grandchildren during trips across the country, it’s time to learn about the benefits a direct mail postcard campaign can have for your small business or organization. Postcards are a powerful and affordable way to market your products, services, or people, and they can be used in conjunction with websites and social media to grow your presence in the community.

The Perfect Message

Postcards don’t give you the room you might need to get into the nitty-gritty details of your organization, but you can communicate your vision effectively by approaching your design in a clear and concise manner. In a world where music singles and YouTube clips rule, quick and digestible bits of information are the key to success. Before creating a design, think about the strongest attributes of your brand and how you can communicate those qualities in as few words as possible.

Postcards can contain almost any piece of information you might want to send to existing or potential customers. The more personalized you make each message, the more open your recipients will be to your message. Your postcard can include:

• Coupons
• Event information
• Special offers
• New products and service launches
• Appointment reminders

There really is no limit to what you can put on your postcards, so we encourage our clients to think outside of the box when planning their direct mail postcard campaigns. Giving your target audience something of value, like a free birthday item or complimentary consultation, will encourage them to follow your call to action.

The Affordable Mailing Campaign

Postcards require the least amount of postage of any type of mailer, giving you the opportunity to create an effective marketing campaign without making a big investment. While not as cheap as email, the information on your postcards are almost guaranteed to be viewed by every recipient, unlike the messages that end up in so many spam folders. Many organizations use postcards as an entry point with a new client. If a recipient shows interest, they can request brochures, newsletters, or more detailed campaign literature.

If you think postcards can help your marketing efforts and you’re not sure where to start, Caldwell can provide all the support and guidance you need. Call us today to begin work on your upcoming direct mail postcard campaign.

The Benefits of a Direct Mail Provider

The Internet has changed marketing and advertising in many significant ways over the past two decades, but real direct mail still remains one of the most powerful tools for reaching an audience. When combined with the comprehensive services available from direct mail providers, direct mail marketing campaigns can open up great opportunities for growth. If you’ve never ran a direct mailing campaign before, there’s no need to worry. You don’t need any experience or expertise to get the full benefits of direct mailing when you work with a company like Caldwell.

Personalized Targeting and Design Services

Whether you own a small restaurant or organize a local political campaign, direct mail providers will help you find an attentive audience and a mailer design that will attract their attention. Unlike an email, website ad, or radio placement, a direct mailer is almost guaranteed to be viewed by your recipient at least once. With the correct design and layout, it can even have a repeat viewing effect. For example, a campaign leaflet using a bold font for polling location and date is likely to find a home on someone's refrigerator or notice board. Full service direct mail providers know that there is no one-size-fits-all solution for all campaigns, so they’ll help you create a design that matches your organization’s mission.

Save Time on Quality Printing and Mailing

After direct mail providers produce a design and create a mailing list, they’ll handle the entire printing and mailing process so that you can focus on more important business activities. At Caldwell, we have high-tech printing equipment that can produce quality mailers at reasonable prices. We even have variable data printing technology that enables us to personalize each mailer to specific targets. When someone receives a mailer that treats them as a unique individual, they will be far more likely to follow your call to action.

If you have a particularly large mailing campaign, your mailers can take up a lot of valuable office space. Fortunately, direct mail providers can take care of every part of the mailing process for you so that you never have to worry about storing your prints. Caldwell will make sure each mailer is properly addressed and has the right postage before sending it off to the post office. If you have an ongoing campaign, we’ll even monitor the results of your mailers in order to make adjustments and fixes.

Caldwell is always striving to be one of the premier direct mail providers for small businesses, nonprofits, political campaigns, and government organizations. Give us a call today to begin your direct mail campaign.

Marketing Solutions Using the Mail

The Internet has taken over many functions of the business world, and most things have improved as a result, but regular mail remains one of the most effective ways for businesses of all sizes to market their products and services. Email newsletters, PPC, and social media ads all have their uses, but nothing connects with a potential customer in the same tangible way as marketing mail solutions. No matter what type of marketing goal you have, there is likely a direct mail strategy that will help you reach it.

Create New Leads

One of the biggest struggles for growing businesses is to find potential leads and convert them into clients. A big reason why this is such a difficult task is that grabbing someone’s attention in a modern world full of distractions is hard. Unlike the web, email, and TV, however, real mail commands people’s attention. With some exceptions, we view pieces of real mail with more importance than other forms of communication, and you can take advantage of this by creating a campaign that introduces your product, service, or cause.

Connect with Old Customers

In our modern and competitive business world, you can never take a client for granted. There are always new and better things on the horizon, so you have to work hard to earn someone’s loyalty. Staying connected with your existing customers is one of the best ways to show your clients you really care about their business. You can send out birthday postcards with special discounts, coupons with special offers, and loyalty rewards benefits to let customers know that you’re working hard to keep their business.

Launch New Products and Services

Whether your company is trying to sell a brand new innovative product or is looking to spread their services to new areas, mailers provide the perfect opportunity for grabbing people’s attention to what’s new. Customers love fresh and unique ideas the most when they think they’re part of an exclusive group. You can send out fliers, newsletters, or brochures giving customers the opportunity to take advantage of what’s new and special at your company. Even nonprofits and political campaigns can attract donors and support with marketing mail solutions that hint at exclusivity.

No matter what type of marketing goal you have, direct mail can likely play an important role. Even if you run a tech-based company, marketing mail solutions can entice people to visit your website, download your phone app, or watch your video. In fact, mailers are strongest when used in conjunction with online marketing tools.