Wednesday, May 17, 2017

Custom Wrapping, Fulfillment and Data Mining


Packaging and Wrapping Catered to Your Products
Caldwell Letter Service has been leading the printing and mailing industry for over 85 years, taking great pride in delivering friendly, expert, and reliable service.  We always go the extra mile giving professional full service to all our customers.
Caldwell is an innovative leader in all Designing, Printing, Direct Mailing including Data Mining, and Specialty Fulfillment services including intricate assemblies and polybagged wrapping.  
Custom Polybagging Services
Caldwell specializes in value added services, giving each customer special and customized service.  We can deliver your direct mail products, newsletters, catalogs or magazines as polybagged products, giving added protection to your valuable investment.  Let your customer know there is something important inside!  
We can show you how easy it is to relay to your customers that you respect them enough to make sure that they receive your offer or products in excellent condition.  When your direct mail marketing campaign requires that final professional touch, add clear and sealed plastic wrapping for protection while providing an appealing and professional touch.  
Define Your Target Audience with Professional Data Mining
Caldwell has expert experience with the complicated process of Data Mining, which is a very complicated process but greatly contributes to direct mail marketing strategies.  
Gathering demographic information and analyzing it properly is a detailed process that uses specific computer algorithms to locate targeted desired characteristics.  We can determine with data mining which households have children, for example, or which contain new mothers, elderly or even which are pet owners.  
As well as consumer data, we can also filter business demographics for the industry they serve, size of the company with number of employees and revenue level, etc.  We can determine a broad scope or narrow down the data as needed.  For example, perhaps you need to know which houses contain pets, or you may really like to know which households contain Golden Retriever dogs.  
Grounds for Success
Determining your audience with data mining provides the needed grounds for success.  Prior to distributing your material, you need to know to whom you are distributing!  Mailing your marketing material to the people that would benefit from it the most provides the greatest return on your investment.
You work hard to design and create your marketing plan, get your money’s worth by putting it into the hands of your customers and ideal new customers.  Put in into the hands of Caldwell Letter Service for targeted plan with eye catching professional printing and timely, cost effective fulfillment.
Caldwell Letter Service, Inc. provides unique services to our customers by offering a One-Stop-Shop for marketing, printing, mailing, custom wrapping and packaging and fulfillment.  We assist with designing or enhancing your logo and artwork utilizing our in-house graphic designers and state-of-the-art printing equipment for professional products.  Begin with Caldwell Letter Service for your full service direct mail marketing plan development, to obtain successful results.

Wednesday, May 10, 2017

CALDWELL PROVIDES AN VARIETY OF DIRECT MAIL PRODUCTS


Caldwell provides professional direct mail products for any occasion!
 ● ENVELOPES
When you need to add a special touch of elegance, mailing a beautifully crafted and personalized envelope will impress your recipient, because first impressions matter.
Mail your next invitations, or direct mail campaigns, with specialty designed envelopes stuffed with custom inserts.
Caldwell has vast experience designing, printing, and assembling direct mail projects for business to consumer (B2C) and business to business (B2B)) solicitations with custom inserts.   
POSTCARDS
Caldwell provides crisp, clean lines with vibrant colors for many occasions, on either glossy or textured finish.  When you need to get your customer’s attention and save your offer to act upon it, only the most professional printed material will do.  
Political campaigns rely heavily on voters’ impressions of the candidate. Political direct mail campaigns present an urgent need to be noticed.  You can rely upon Caldwell to display your campaign with a high level of professionalism.
FOLDED MAILERS
We can print folded mailers such as bi-fold or tri-fold advertising brochures of any size or shape, displaying your offer with high professionalism and eye catching designs.  Caldwell is extremely knowledgeable about all United States Postal Service promotions, qualifying our clients’ projects for discounts when mailing.
BROCHURES
Whether marketing to consumers or other businesses, eye-catching brochures displaying your unique capabilities are an excellent way to let your audience know the value you can provide to them.  
NEWSLETTERS
Continually reminding your customers of the services and products that you offer is vital to maintaining your solid customer base.  You must always prioritize satisfying your current customers building upon that solid customer base to position your business for growth.  
At Caldwell Letter Service, our staff of skilled graphic designers can assist you with creating a memorable Newsletter.  We can go even further to print and distribute your dazzling projects for you, and on regular intervals thus saving you time and money.  
CATALOGS
When customers and potential customers are ready to make a purchase, they want the information they desire at their fingertips.  Distributing a detailed catalog showcasing your products and services can be the deciding factor that keep new customers or creates new ones.  
Caldwell can even target your catalogs to specific audiences such as preferred customers, or households with your specified criteria, reaping maximum benefits from your catalog distribution campaign.
Combined with our data mining services, you are sure to impress your specified targeted audience.

Contact Caldwell today for more information on the wide array of products and services that we provide, including professionally printed cards, newsletters, catalogs and much more.  Let us show you how the one stop shop for print and direct mail services give you the most value with proven cost effective mail methods.  

Wednesday, May 3, 2017

Experienced Direct Mail Services and More

You may not be aware that your local printing company is your one stop shop for developing a direct mail marketing campaign, from start to finish.  An experienced full-service printer can generate mailing lists, then print your custom products, and literally mail it all for you.  
Not any printing company has the capabilities to do all of that, but at Caldwell Letter Service, we live up to the phrase “One Stop Shop”!  
Local Service with Vast International Shipping Experience
Caldwell Letter Service was established in Chicago over 85 years ago, providing superior service for all customers with all printing, mailing and fulfillment needs since 1932.  We provide a wide array of services including:
  • skilled designing
  • professional printing
  • mass mailing and
  • custom fulfillment
These versatile services are provided with various products for any occasion.
Direct Mail Marketing Enhances Digital Media
You may think that digital media has replaced good old fashion direct mail marketing- well that is absolutely not the case.  Direct mail is still a very effective way to directly target and connect with your audience, and to greatly enhance your brand awareness.  
With the drastic increase of digital media, electronics messages and e-mails may go unnoticed or unread altogether.   People that receive printed material that they find interesting, such as coupons and calendars will SAVE them!
People like the touch and feel of something real and tangible.   Tangible items delivered directly to a mailbox are taken inside and saved so that we can get back to it when we choose.  
Direct Mail campaigns can be used with digital media, coupons can be redeemed online or in store, and QR readers can take a user to a website for additional online promotions or interactive videos.
Direct Mail marketing practices used along-side digital services create vast awareness of your brand!  Printed materials displaying your logo, or your message in eye catching vibrant colors stay on the mind, and give more merit to some than digital material.  
Whatever your marketing, printing or mailing requirements, Caldwell is here assist with expert guidance from the beginning to the completion of your project.  Involving Caldwell from the beginning of your campaign will save you money with quick solutions for your projects.   
Why waste time searching for various providers such as graphic art designers, high quality print shops, and mail distribution companies including those utilizing data mining services to target your prime audience...when you can find all of those services with one provider, Caldwell.  
The versatility of services offered give you worry-free convenience with realized cost savings!  
For a full-service, one stop shop for your next Direct Mail Marketing campaign, including brand awareness and design, professional print services, and experienced distribution and fulfillment services – call on the experts at Caldwell Letter Service.