Wednesday, April 19, 2017

Value Added Services from Mailing List Companies




If you want to understand the demographics for a targeted direct marketing campaign, you may be evaluating mailing list companies.  What you need to know is that not all mailing list companies are created equally.   You can get a greater return on your investment if you choose a mailing list company that is not only experienced with data mining “Big Data”, but also one that has vast knowledge of marketing procedures with the resources to give you more bang for your buck.


Performing data mining correctly is a complicated and detailed process.  Here at Caldwell Letter Service, your one stop shop for your direct marketing campaign, we specialize is creating mailing lists targeted to your ideal customer based upon demographic criteria gleaned from technologically advanced algorithmic software.


Mining Big Data


We can determine not only where your targeted audience resides, but we can delve even deeper into demographic data you may not realize is available. For example, perhaps you have a dog grooming service but specialize trimming shih-tzu’s with your unique skills.  If you are searching for all dog owners in the Chicago suburbs, we can provide you with that list, but we can go even deeper to tell you which residences contain a particular breed of dogs like where all of the nearby shih-tzu owners reside.


Value Added Services


When you need a mailing list company to deliver you good qualified results, you may not realize that one mailing list company in particular can provide you with that and so much more.  At Caldwell Letter Service, we use technologically advanced software to provide detailed mailing lists derived from your specific criteria.  But we don’t stop there.


Modern Professional Printing Services


We also provide quality printing with modern printing presses, saving you time and money while providing professional eye catching printed material.   Caldwell is a leader in the printing industry, embracing the latest in technological advances and providing cost effective, efficient solutions to our customers.


Packing and Fulfillment


Once we print your material in our state-of-the-art facility, we continue to provide value by printing all of your mailing labels and packing your project according to your specific directions.  We can make books, binders, and catalogs with ease, even finishing your project off with polybagged packing of heavy duty catalogs.


Shipping and Mailing


Once your project is printed and assembled, and your mailing list is complete, leave the shipping to the mailing experts - Caldwell Letter Service.  For over 80 years we have been working with the United States Postal Service, enhancing our knowledge of the promotions available for discounts on mailing projects.


When you are searching for professional mailing list companies, don’t settle for mediocre service - let the professionals at Caldwell Letter Service show you what a Full Service Marketing and Mailing List Company can provide.  


Contact Caldwell Letter Service, Inc. today for a FREE no-obligation quotation for all of your Direct Mailing LIst and Marketing needs.




Wednesday, April 12, 2017

Professional Direct Mail Provider Services




When searching for direct mail provider services, settle only for a professional direct mail company with experience and resources focused on results.    An experienced direct mail provider will offer support for strategizing your direct mail campaign, assistance with design, printing and mail distribution.  


Developing a Strategy


A qualified mail provider service will offer to be involved during your strategy development, in fact it is vital for development of measurable analytics to determine quantified results.  Part of your strategy development should begin with focus on your product or service, what makes you unique, what makes you the best choice for your offer.  


With that in mind, a direct mail provider will then create your perfect buyer persona, your ideal customer.  Once your ideal customer is identified, including their demographics and buying habits, it is possible to target that audience with data mining.  Data mining is a complicated and detailed process working with algorithmic software to drill down into criteria of your selection.  By targeting your audience in this way, you gain the largest return on your investment, knowing that your mailers are providing value to your recipients.


Caldwell Letter Service, Inc. performs data mining services for a business to consumer model, targeting consumer purchases of particular products, and we also assist with B2B, business to business services locating businesses that meet particular criteria such as sales over 2 million or employees over 50, women owned or industry focused, the possibilities are endless.  


Design and Printing Services


A Professional Direct Mail Provider will have skilled graphic design artists on staff available to assist with logo creation or modernization, bringing a fresh new look for an eye catching memorable design.  Caldwell Letter Service, located in Chicago, IL and leaders in the design and printing industry, employ a staff of highly skilled graphic designers ready to assist with logo enhancement or creation.


Caldwell utilizes a state-of-the-art printing facility with modern printing presses with full capabilities.  We can print books and catalogs, mass production with Offset Printing, Specialized custom printing utilizing variable data printing, and UV Spot Coating for superior results with light or high gloss products.  


Our lineup of products include Postcards, Newsletters, Calendars, Books, Catalogs, Brochures, Mailers, Folded two or three section mailers, Specialized insertions with return mail or QR barcodes for digital involvement.  


Whatever your project, Caldwell Letter Service can deliver a solution, customized to your unique needs.

Contact Caldwell Letter Service today for a professional direct mail provider giving you the best value with design, printing, fulfillment and delivery.  We partner with our clients to portray your message exactly as you imagine, and then we can measure your results with targeted direct mail marketing.

Wednesday, April 5, 2017

Best Solutions for Direct Marketing | Chicago, IL





There are several points to consider when selecting a quality provider for direct marketing, Chicago, IL.  You’ll want to make sure that you’re doing business with a reputable company, that they have the resources to provide you with quality products on time, and that they have experience with direct marketing.


Qualities of a Reputable Direct Marketing Company


A reputable direct marketing company will have plenty of examples of success stories, testimonials from satisfied customers as to how their services was superior beyond expectations.  You’ll want to know if they have designers on staff to enhance your material, adding a professional touch to your message.


You should ask how many years their business has been in operation.  This is very important, as an experienced long standing provider will have knowledge of how to design, organize, print and distribute your direct mail campaign, one that is set up for success.


Resources Necessary for Successful Direct Marketing


A reputable direct mail and marketing company will have the resources necessary to meet your project deadlines, ahead of schedule.  Data mining software, on staff graphic designers, and plenty of capacity with modern printing presses are all necessary components of a successful marketing company.  


Experienced Direct Marketing Company in Chicago


Chicago is one of the busiest cities in the United States, it may be difficult to find what you’re looking for with so many options.  You may find several companies that say they are a direct marketing business in Chicago, but you will only find ONE that will give you the level of service that you deserve.  


Caldwell Letter Service has been providing exemplary service to Chicago based businesses for over 80 years!  Since 1932, we have provided full service marketing including design, print, mailing and fulfillment - giving our customers the convenience of having all direct marketing and distribution needs under one roof.  


We have vast experience with all promotions offered by the United States Postal Service (USPS), giving even more value to our customers.  With our knowledge and experience, we can assure that you will receive discounts for any eligible mailing program.  Since Chicago, IL is a major hub for the USPS you will have the fastest service available for all of your mailing projects.


For a reputable direct marketing company located in Chicago, IL that has the capacity to meet your deadlines, with quality products produced from decades of experience, there is only ONE solution - Caldwell Letter Service, Inc.   Contact us today for a free no cost no obligation quotation to all of your direct marketing needs.