10 Direct Mail Postcard Marketing Ideas

A direct mail postcard marketing campaign targeting previous or potential customers can improve your sales. Here are 10 ideas that may give you the inspiration you need to create a successful campaign:

1. Introductory postcards are perfect for new businesses who want to make their presence known. The introduction should very clearly state who, what, and where you are.

2. Coupon postcards can get potential customers walking through your door when they otherwise wouldn’t. If your target is a previous customer, you can use their history to create the perfect discount.

3. Happy birthday direct mail postcard marketing can show your previous customers that they’re valuable to your organization. They can include discounts, appointment reminders, or other unique information.

4. Weird postcards can grab the attention of people sifting through their mail in ways straight-up advertisements can’t. Let your creative and innovative side loose.

5. The Superhero postcard approach is popular because it’s effective. You can attract a lot of clients with a simple message that says, “We’re here to rescue you during this difficult time.”

6. A high quality photograph of your product, employees, or project results can help your brand stand out. Include simple contact information on the other side.

7. Testimonial postcards can prove that your company delivers results. This is especially valuable if your company works on large projects that require big investments.

8. Personalized postcards are far more likely to get an initial response from your targets than generic ones. Make your message look like it’s coming from a friend.

9. Announcing a special event or sale is the perfect opportunity for a postcard. Include the date, location, and special details to get the maximum effect.

10. Test your ideas and adapt them. You’ll create the perfect postcard after finding out what does and doesn’t work.

Direct Marketing Mailing Lists

Direct marketing helps all types of businesses engage with new and returning customers, but no direct marketing campaign can be effective without the right mailing list. Due to the costs involved with direct mailers, blanketing your state, city, or even neighborhood with mailers is most likely not effective. By targeting your advertising to people who are most likely to have a positive response, you can get a great return on your marketing investment. The key to creating highly effective direct marketing mailing lists is to know your customers.

Creating Your Own List:

If you’re part of an established business that already has a client base, you can get a ton of valuable information from those existing relationships. Let’s say you sell IT services to local business, and most of your clients have between 10-50 employees. By targeting other small businesses in the area of similar size, you’re likely to find clients who can benefit significantly from your help. At the same time, you’ll want to avoid businesses not within your niche that might ignore the services you have to offer. You can also target firms based on their place in the North American Industry Classification System.

Third Party Mailing Lists:

Direct mailing companies like Caldwell have helped a wide range of businesses of all sizes in creating direct marketing mailing lists to meet their needs. Industry professionals have learned what makes lists work, and they can share this knowledge with you. This can be an especially valuable service if your company is just starting out and doesn’t have an existing list of clients. Caldwell can start you out with a list of highly valuable targets. You can then tweak that list to fit your niche as you figure out who your best customers in the community are.

Direct Order Fulfillment

If you sell products on a website, over the phone, or through a mail catalog, high demand can make it very difficult to fill all your orders accurately and on time. Boxes can pile up in your office, order slips can get lost or switched, and urgent shipments can get confused for routine ones. A successful order fulfillment process requires good software, attentive management, and experience that your company may not yet have. Instead of struggling to do the job yourself, you can take advantage of the expertise and resources of a professional order fulfillment company, keeping you and your customers happy.

When you hire a company like Caldwell to fulfill your orders, you’ll quickly realize how simple things can be. All you have to do is give the fulfillment company a customer’s order and they’ll handle the rest. They’ll hold and track the inventory, pick the product according to the packing list, package the product, label the box, and send the shipment on its way. It’s really that easy. The advantages to using a professional direct order fulfillment service like this include:

• More time for advertising and marketing
• More office space for sales generation
• Consistent on time shipments
• Simpler and more streamlined process

Whether your company sells gourmet baked goods or specialized hardware, you can get the peace of mind you deserve knowing that your products will get where they need to go. An order fulfillment company like Caldwell will treat your products and customers as if they were their own. Tracking data, inventory levels, and any other information you need about your products will be available at a moment’s notice. To learn more about the direct order fulfillment services offered by Caldwell, give us a call today.