CALDWELL PROVIDES AN VARIETY OF DIRECT MAIL PRODUCTS

Caldwell provides professional direct mail products for any occasion!

 ● ENVELOPES

When you need to add a special touch of elegance, mailing a beautifully crafted and personalized envelope will impress your recipient, because first impressions matter.

Mail your next invitations, or direct mail campaigns, with specialty designed envelopes stuffed with custom inserts.

Caldwell has vast experience designing, printing, and assembling direct mail projects for business to consumer (B2C) and business to business (B2B)) solicitations with custom inserts.   

● POSTCARDS

Caldwell provides crisp, clean lines with vibrant colors for many occasions, on either glossy or textured finish.  When you need to get your customer’s attention and save your offer to act upon it, only the most professional printed material will do.  

Political campaigns rely heavily on voters’ impressions of the candidate. Political direct mail campaigns present an urgent need to be noticed.  You can rely upon Caldwell to display your campaign with a high level of professionalism.

● FOLDED MAILERS

We can print folded mailers such as bi-fold or tri-fold advertising brochures of any size or shape, displaying your offer with high professionalism and eye catching designs.  Caldwell is extremely knowledgeable about all United States Postal Service promotions, qualifying our clients’ projects for discounts when mailing.

● BROCHURES

Whether marketing to consumers or other businesses, eye-catching brochures displaying your unique capabilities are an excellent way to let your audience know the value you can provide to them.  

● NEWSLETTERS

Continually reminding your customers of the services and products that you offer is vital to maintaining your solid customer base.  You must always prioritize satisfying your current customers building upon that solid customer base to position your business for growth.  

At Caldwell Letter Service, our staff of skilled graphic designers can assist you with creating a memorable Newsletter.  We can go even further to print and distribute your dazzling projects for you, and on regular intervals thus saving you time and money.  

● CATALOGS

When customers and potential customers are ready to make a purchase, they want the information they desire at their fingertips.  Distributing a detailed catalog showcasing your products and services can be the deciding factor that keep new customers or creates new ones.  

Caldwell can even target your catalogs to specific audiences such as preferred customers, or households with your specified criteria, reaping maximum benefits from your catalog distribution campaign.

Combined with our data mining services, you are sure to impress your specified targeted audience.

Contact Caldwell today for more information on the wide array of products and services that we provide, including professionally printed cards, newsletters, catalogs and much more.  Let us show you how the one stop shop for print and direct mail services give you the most value with proven cost effective mail methods.  

Experienced Direct Mail Services and More

You may not be aware that your local printing company is your one stop shop for developing a direct mail marketing campaign, from start to finish.  An experienced full-service printer can generate mailing lists, then print your custom products, and literally mail it all for you.  

Not any printing company has the capabilities to do all of that, but at Caldwell Letter Service, we live up to the phrase “One Stop Shop”!  

Local Service with Vast International Shipping Experience

Caldwell Letter Service was established in Chicago over 85 years ago, providing superior service for all customers with all printing, mailing and fulfillment needs since 1932.  We provide a wide array of services including:

• skilled designing
• professional printing
• mass mailing and
• custom fulfillment

These versatile services are provided with various products for any occasion.

Direct Mail Marketing Enhances Digital Media

You may think that digital media has replaced good old fashion direct mail marketing- well that is absolutely not the case.  Direct mail is still a very effective way to directly target and connect with your audience, and to greatly enhance your brand awareness.  

With the drastic increase of digital media, electronics messages and e-mails may go unnoticed or unread altogether.   People that receive printed material that they find interesting, such as coupons and calendars will SAVE them!

People like the touch and feel of something real and tangible.   Tangible items delivered directly to a mailbox are taken inside and saved so that we can get back to it when we choose.  

Direct Mail campaigns can be used with digital media, coupons can be redeemed online or in store, and QR readers can take a user to a website for additional online promotions or interactive videos.

Direct Mail marketing practices used along-side digital services create vast awareness of your brand!  Printed materials displaying your logo, or your message in eye catching vibrant colors stay on the mind, and give more merit to some than digital material.  

Whatever your marketing, printing or mailing requirements, Caldwell is here assist with expert guidance from the beginning to the completion of your project.  Involving Caldwell from the beginning of your campaign will save you money with quick solutions for your projects.   

Why waste time searching for various providers such as graphic art designers, high quality print shops, and mail distribution companies including those utilizing data mining services to target your prime audience...when you can find all of those services with one provider, Caldwell.  

The versatility of services offered give you worry-free convenience with realized cost savings!  

For a full-service, one stop shop for your next Direct Mail Marketing campaign, including brand awareness and design, professional print services, and experienced distribution and fulfillment services – call on the experts at Caldwell Letter Service.

Professional Direct Mail Provider Services

When searching for direct mail provider services, settle only for a professional direct mail company with experience and resources focused on results.    An experienced direct mail provider will offer support for strategizing your direct mail campaign, assistance with design, printing and mail distribution.  

Developing a Strategy

A qualified mail provider service will offer to be involved during your strategy development, in fact it is vital for development of measurable analytics to determine quantified results.  Part of your strategy development should begin with focus on your product or service, what makes you unique, what makes you the best choice for your offer.  

With that in mind, a direct mail provider will then create your perfect buyer persona, your ideal customer.  Once your ideal customer is identified, including their demographics and buying habits, it is possible to target that audience with data mining.  Data mining is a complicated and detailed process working with algorithmic software to drill down into criteria of your selection.  By targeting your audience in this way, you gain the largest return on your investment, knowing that your mailers are providing value to your recipients.

Caldwell Letter Service, Inc. performs data mining services for a business to consumer model, targeting consumer purchases of particular products, and we also assist with B2B, business to business services locating businesses that meet particular criteria such as sales over 2 million or employees over 50, women owned or industry focused, the possibilities are endless.  

Design and Printing Services

A Professional Direct Mail Provider will have skilled graphic design artists on staff available to assist with logo creation or modernization, bringing a fresh new look for an eye catching memorable design.  Caldwell Letter Service, located in Chicago, IL and leaders in the design and printing industry, employ a staff of highly skilled graphic designers ready to assist with logo enhancement or creation.

Caldwell utilizes a state-of-the-art printing facility with modern printing presses with full capabilities.  We can print books and catalogs, mass production with Offset Printing, Specialized custom printing utilizing variable data printing, and UV Spot Coating for superior results with light or high gloss products.  

Our lineup of products include Postcards, Newsletters, Calendars, Books, Catalogs, Brochures, Mailers, Folded two or three section mailers, Specialized insertions with return mail or QR barcodes for digital involvement.  

Whatever your project, Caldwell Letter Service can deliver a solution, customized to your unique needs.

Contact Caldwell Letter Service today for a professional direct mail provider giving you the best value with design, printing, fulfillment and delivery.  We partner with our clients to portray your message exactly as you imagine, and then we can measure your results with targeted direct mail marketing.

Product Promotion: Marketing Postcards

Getting word out about a new product you’re launching can seem like a real challenge. Television ads are expensive, and email and website ads are often ignored. Marketing postcards, however, can give you a cost-effective method for reaching your target audience they won’t be able to ignore. Whether you have a brand new menu with delectable dishes or an innovative new device you know that people will love, postcards can be an invaluable part of your overall marketing strategy.

Entice Your Audience

There’s a whole lot of companies out there with products who are competing for the attention of your target audience. Sending out a postcard is an important first step in placing your product at the top, but you have to have an enticing message to take advantage of that positioning. With postcards, you have a wide range of ways to attract your audience. You can include:

• A colorful photo of your product
• A list of product benefits
• Testimonial quotes about your product
• Product discounts or special promotional periods

The strategy that will work best for your company will depend on the type of product you’re selling and what your target audience is most likely to find appealing. You want to make your audience feel like they’ll be missing out on something great if they don’t have what you’re selling.

Generate the Sale

Once you entice your target audience with the benefits of your product, you’ll need to show them exactly what they need to do to get their hands on it. This is done through a call to action that’s displayed on the postcard at least twice. The key with any call to action is to get your audience to act right away. For example, if you have a restaurant you may want to say, “Call now to make your reservation,” making your target feel like they’ll miss out on your great food if they don’t call. Your call to action may just be encouraging your audience to visit your website or social media account.

If you want to learn more about marketing your products through marketing postcards, the experts at Caldwell will be happy to help. We have years of experience helping companies generate huge sales with powerful marketing tools.

Elements of Direct Mail Postcard Design

With a direct mail postcard campaign, you have a limited amount of space to grab the attention of your audience, so finding the right design is crucial to your success. Whether you want to advertise your upcoming charity event or generate new sales leads for your local business, great direct mail postcard design can help you take full advantage of one of the most cost-effective marketing techniques.

Graphics

While some postcards don’t include any graphics to achieve a certain effect, most will have a picture or drawing that attracts the eye. Graphics can take up a part or all of the front of your postcard, but they should maintain a consistent color scheme with the text. Some companies like to include their logo and related art designs while others will include pictures of their products, employees, or locations. Your graphics should be pleasing to the eye while representing the true value that your products or services have for your target group.

Text

Every word on your postcard takes up valuable space, so using precise language is very important in your direct mail postcard design. For example, let’s say you have a sentence that reads, “We have expert agents who have years of industry experience and are ready to help you.” You can communicate this idea in a bullet point that says,“Experts ready to serve you.” You have plenty of space on your website and other marketing materials to use flowery language or complex sentences.

Call to Action

You can create a postcard that’s so attractive it’s hung up on refrigerators all over your community, but if it doesn’t have a clear call to action, it’s useless to your organization. A call to action is how you get your targets to act on your marketing efforts in ways you need them to. For example, if you’re marketing a new menu for your local restaurant, your call to action could say, “Visit us today for 20% off your order!” Combined with great pictures of your entrees and delectable descriptions of your appetizers, your targets may not be able to resist coming to your restaurant.

Creating the perfect design for your postcard on your first try is unlikely, so make sure you make adjustments as you get responses to each mailing. Learn more about direct mail postcard design by contacting Caldwell today.

Caldwell's Direct Mail Printing and Mailing Services

If you’re not getting the marketing results you expect from Internet SEO, radio ads, or television spots, it may be time to take advantage of the direct mail printing and mailing services available from a full-service company like Caldwell Letter Service. Whether you want to grow your startup business or get the attention of voters in your area, we can help you reach out to a target audience that will be receptive to your message. We’ll handle every aspect of the design, printing, and mailing of your marketing materials so that you can focus on what you do best.

The Advantages of Direct Mail

Direct mail is a highly effective form of marketing because it’s real and exists in a less competitive environment. Your typical Internet user sees hundreds or thousands of PPC ads and email messages a day, and television and radio spots disappear as soon as they’re seen. Direct mail, however, may only compete with a few other pieces of mail, and recipients can keep it for as long as they want. For example, if you run a catering company, the menu you send out through the mail will be a reminder to local businesses that you’re a great option for lunch every time they’re hungry.

High Quality Printing Services

Whether you plan to send out postcards, newsletters, brochures, or any other type of direct mailer, producing a high quality print will be key to earning a positive reputation with your target audience. At Caldwell, we have a two color Heidelberg MOZ and a four color Shinohara offset press as well as variable data printing technology. We have the capability of printing mailing pieces that will exceed your expectations and impress your customers.

Caldwell Letter Service is proud to provide comprehensive service for small and large businesses, nonprofits, and political campaigns throughout Chicago and the surrounding areas. We have experts on staff who are ready to help you get the most out of your direct mail campaign. Call us today to request a quote or get more information about direct mail printing and mailing services.

Marketing Solutions Using the Mail

The Internet has taken over many functions of the business world, and most things have improved as a result, but regular mail remains one of the most effective ways for businesses of all sizes to market their products and services. Email newsletters, PPC, and social media ads all have their uses, but nothing connects with a potential customer in the same tangible way as marketing mail solutions. No matter what type of marketing goal you have, there is likely a direct mail strategy that will help you reach it.

Create New Leads

One of the biggest struggles for growing businesses is to find potential leads and convert them into clients. A big reason why this is such a difficult task is that grabbing someone’s attention in a modern world full of distractions is hard. Unlike the web, email, and TV, however, real mail commands people’s attention. With some exceptions, we view pieces of real mail with more importance than other forms of communication, and you can take advantage of this by creating a campaign that introduces your product, service, or cause.

Connect with Old Customers

In our modern and competitive business world, you can never take a client for granted. There are always new and better things on the horizon, so you have to work hard to earn someone’s loyalty. Staying connected with your existing customers is one of the best ways to show your clients you really care about their business. You can send out birthday postcards with special discounts, coupons with special offers, and loyalty rewards benefits to let customers know that you’re working hard to keep their business.

Launch New Products and Services

Whether your company is trying to sell a brand new innovative product or is looking to spread their services to new areas, mailers provide the perfect opportunity for grabbing people’s attention to what’s new. Customers love fresh and unique ideas the most when they think they’re part of an exclusive group. You can send out fliers, newsletters, or brochures giving customers the opportunity to take advantage of what’s new and special at your company. Even nonprofits and political campaigns can attract donors and support with marketing mail solutions that hint at exclusivity.

No matter what type of marketing goal you have, direct mail can likely play an important role. Even if you run a tech-based company, marketing mail solutions can entice people to visit your website, download your phone app, or watch your video. In fact, mailers are strongest when used in conjunction with online marketing tools.

Direct Mail Solutions for Nonprofits

Direct mail campaigns help nonprofit organizations spread their message to audiences who have the will and resources to benefit your organization in substantial ways. At Caldwell Letter Service Inc., we have a team of experienced specialists who can help you design and implement direct mail for a nonprofit campaign that improves funding and awareness for your cause. Unlike other forms of marketing and advertising, direct mailers target specific individuals, families and organizations for more effective results.

How We Approach Direct Mail for Nonprofits

Direct mailing can be used to promote any or all of your fundraising and awareness efforts, and we can tailor each campaign to match your specific needs. Whether you’re trying to connect with a new base of donors or reach out to your existing supporters, we can help you create mailers that are proven to create results. We design, print, and mail postcards, flyers, newsletters, personal letters, calendars, booklets, and brochures. Our high quality mailers will let your existing and potential donors know how much you care about your cause.

Your One-Stop Spot for Direct Mailers

Designing, printing, and delivering the direct mailers for your campaign can seem like a daunting project, but we’re here to make the entire process as quick and simple as possible. We’re here to be your one stop shop no matter what goals you have. We can help you design a mailer that will attract your target audience, print your mailers using high-tech equipment, create a mailing list that targets a receptive audience, and send out your mailers using the most reliable and cost-effective delivery services.

With the services available from Caldwell, you’ll never have to make separate visits to the designer, print shop or post office. We know that it’s crucial for nonprofits to put as much money as possible towards their cause, and we have no interest in making you spend more than you have to for your direct mailing. When you work with us, you can count on our professionals to care just as much about your mission as you do.

Build Your Own Direct Mail Marketing Campaign

Earning new business can be a confusing process for small companies, but direct mail marketing campaigns can be easy and effective no matter what your industry is. The simple steps of your campaign will include picking your target audience, choosing and designing a mailer, and then printing and delivering the results. By taking advantage of the experience and knowledge of a professional each step of the way, you’ll have the best chance of reaching your marketing goals.

Understand and Target Your Customers

Whether you sell unique craft items or valuable home services, there are likely to be specific demographics most likely to buy what you’re selling. If you have existing customers, you can study them to find out who those people are. If you’re just starting out, professionals at a direct mail marketing service company like Caldwell can help you pick a target audience that’s most likely to respond to your campaign based on previous client information.

Pick and Create Your Mailer

There are a lot of different types of mailers available, but you should choose a layout that matches your company’s unique style and vision. Maybe you’re launching a new product and want to show it off? A full page flyer with enticing descriptions and colorful pictures could be perfect. If you’re offering a limited discount, a short postcard that gets to the point can get people visiting your shop. Match your mailer with your company’s colors for consistent branding.

Printing and Delivery

Having a design and target audience isn’t much good if you can’t print and deliver your mailers. The most cost-effective way to get your campaign to your target audience is to take advantage of the resources of a full direct mail marketing service like Caldwell. We have high-tech printers for creating high-resolution quality prints, and we have the equipment and tools to send out a large amount of mailers at the most affordable rate. We can make your unique direct mail marketing campaign a success.

Direct Marketing That Won't Annoy Your Audience

Marketing your products and services in ways that won’t turn away your target audience can seem like a challenging task. On one side, you need to be aggressive enough to provoke customers to action without making them feel uncomfortable. On the other side, you want your brand to be engaging in a way that makes customers feel part of something special. This is a delicate balancing act that requires the right methods and practices to succeed, and direct marketing can be one of the most effective path to success.

Why Direct Marketing Matters

When it comes to advertising your products and services in a way that’s not annoying, direct marketing can help you reach a wide range of goals. Technology, like TV and the Internet, has made advertising to big groups of people a lot easier, but ads targeted at big parts of the population tend to be annoying to many demographics, wasting a lot of money. Direct mailers, on the other hand, target people you know are prone to purchasing your products or services, meaning you have a much bigger chance of not annoying your audience and creating sales. By avoiding spending money on advertising to people who may never want or need your business, you can focus your time and money on groups that have the biggest impact on your sales.

Avoiding the Junk Mail Pile

With a direct mailing campaign, you still have the potential to annoy your audience if you don’t design and print the right mailer. After all, we all get things in the mail we immediately throw away because we consider it junk. Whether you decide to send out a brochure, postcard, flyer, or pamphlet, using enticing colors, precise language, and a professional layout will be crucial. Bullet lists, bold letters, and colorful graphics are all good ways to grab the attention of the reader. Your mailer should also be printed on a high quality surface using a high-tech printer that has a good resolution.

If you’re not sure what direction to go in your direct marketing campaign, Caldwell can help.

10 Direct Mail Postcard Marketing Ideas

A direct mail postcard marketing campaign targeting previous or potential customers can improve your sales. Here are 10 ideas that may give you the inspiration you need to create a successful campaign:

1. Introductory postcards are perfect for new businesses who want to make their presence known. The introduction should very clearly state who, what, and where you are.

2. Coupon postcards can get potential customers walking through your door when they otherwise wouldn’t. If your target is a previous customer, you can use their history to create the perfect discount.

3. Happy birthday direct mail postcard marketing can show your previous customers that they’re valuable to your organization. They can include discounts, appointment reminders, or other unique information.

4. Weird postcards can grab the attention of people sifting through their mail in ways straight-up advertisements can’t. Let your creative and innovative side loose.

5. The Superhero postcard approach is popular because it’s effective. You can attract a lot of clients with a simple message that says, “We’re here to rescue you during this difficult time.”

6. A high quality photograph of your product, employees, or project results can help your brand stand out. Include simple contact information on the other side.

7. Testimonial postcards can prove that your company delivers results. This is especially valuable if your company works on large projects that require big investments.

8. Personalized postcards are far more likely to get an initial response from your targets than generic ones. Make your message look like it’s coming from a friend.

9. Announcing a special event or sale is the perfect opportunity for a postcard. Include the date, location, and special details to get the maximum effect.

10. Test your ideas and adapt them. You’ll create the perfect postcard after finding out what does and doesn’t work.