Custom Wrapping, Fulfillment and Data Mining

Packaging and Wrapping Catered to Your Products

Caldwell Letter Service has been leading the printing and mailing industry for over 85 years, taking great pride in delivering friendly, expert, and reliable service.  We always go the extra mile giving professional full service to all our customers.

Caldwell is an innovative leader in all Designing, Printing, Direct Mailing including Data Mining, and Specialty Fulfillment services including intricate assemblies and polybagged wrapping.  

Custom Polybagging Services

Caldwell specializes in value added services, giving each customer special and customized service.  We can deliver your direct mail products, newsletters, catalogs or magazines as polybagged products, giving added protection to your valuable investment.  Let your customer know there is something important inside!  

We can show you how easy it is to relay to your customers that you respect them enough to make sure that they receive your offer or products in excellent condition.  When your direct mail marketing campaign requires that final professional touch, add clear and sealed plastic wrapping for protection while providing an appealing and professional touch.  

Define Your Target Audience with Professional Data Mining

Caldwell has expert experience with the complicated process of Data Mining, which is a very complicated process but greatly contributes to direct mail marketing strategies.  

Gathering demographic information and analyzing it properly is a detailed process that uses specific computer algorithms to locate targeted desired characteristics.  We can determine with data mining which households have children, for example, or which contain new mothers, elderly or even which are pet owners.  

As well as consumer data, we can also filter business demographics for the industry they serve, size of the company with number of employees and revenue level, etc.  We can determine a broad scope or narrow down the data as needed.  For example, perhaps you need to know which houses contain pets, or you may really like to know which households contain Golden Retriever dogs.  

Grounds for Success

Determining your audience with data mining provides the needed grounds for success.  Prior to distributing your material, you need to know to whom you are distributing!  Mailing your marketing material to the people that would benefit from it the most provides the greatest return on your investment.

You work hard to design and create your marketing plan, get your money’s worth by putting it into the hands of your customers and ideal new customers.  Put in into the hands of Caldwell Letter Service for targeted plan with eye catching professional printing and timely, cost effective fulfillment.

Caldwell Letter Service, Inc. provides unique services to our customers by offering a One-Stop-Shop for marketing, printing, mailing, custom wrapping and packaging and fulfillment.  We assist with designing or enhancing your logo and artwork utilizing our in-house graphic designers and state-of-the-art printing equipment for professional products.  Begin with Caldwell Letter Service for your full service direct mail marketing plan development, to obtain successful results.

Experienced Direct Mail Services and More

You may not be aware that your local printing company is your one stop shop for developing a direct mail marketing campaign, from start to finish.  An experienced full-service printer can generate mailing lists, then print your custom products, and literally mail it all for you.  

Not any printing company has the capabilities to do all of that, but at Caldwell Letter Service, we live up to the phrase “One Stop Shop”!  

Local Service with Vast International Shipping Experience

Caldwell Letter Service was established in Chicago over 85 years ago, providing superior service for all customers with all printing, mailing and fulfillment needs since 1932.  We provide a wide array of services including:

• skilled designing
• professional printing
• mass mailing and
• custom fulfillment

These versatile services are provided with various products for any occasion.

Direct Mail Marketing Enhances Digital Media

You may think that digital media has replaced good old fashion direct mail marketing- well that is absolutely not the case.  Direct mail is still a very effective way to directly target and connect with your audience, and to greatly enhance your brand awareness.  

With the drastic increase of digital media, electronics messages and e-mails may go unnoticed or unread altogether.   People that receive printed material that they find interesting, such as coupons and calendars will SAVE them!

People like the touch and feel of something real and tangible.   Tangible items delivered directly to a mailbox are taken inside and saved so that we can get back to it when we choose.  

Direct Mail campaigns can be used with digital media, coupons can be redeemed online or in store, and QR readers can take a user to a website for additional online promotions or interactive videos.

Direct Mail marketing practices used along-side digital services create vast awareness of your brand!  Printed materials displaying your logo, or your message in eye catching vibrant colors stay on the mind, and give more merit to some than digital material.  

Whatever your marketing, printing or mailing requirements, Caldwell is here assist with expert guidance from the beginning to the completion of your project.  Involving Caldwell from the beginning of your campaign will save you money with quick solutions for your projects.   

Why waste time searching for various providers such as graphic art designers, high quality print shops, and mail distribution companies including those utilizing data mining services to target your prime audience...when you can find all of those services with one provider, Caldwell.  

The versatility of services offered give you worry-free convenience with realized cost savings!  

For a full-service, one stop shop for your next Direct Mail Marketing campaign, including brand awareness and design, professional print services, and experienced distribution and fulfillment services – call on the experts at Caldwell Letter Service.

Value Added Services from Mailing List Companies

If you want to understand the demographics for a targeted direct marketing campaign, you may be evaluating mailing list companies.  What you need to know is that not all mailing list companies are created equally.   You can get a greater return on your investment if you choose a mailing list company that is not only experienced with data mining “Big Data”, but also one that has vast knowledge of marketing procedures with the resources to give you more bang for your buck.

Performing data mining correctly is a complicated and detailed process.  Here at Caldwell Letter Service, your one stop shop for your direct marketing campaign, we specialize is creating mailing lists targeted to your ideal customer based upon demographic criteria gleaned from technologically advanced algorithmic software.

Mining Big Data

We can determine not only where your targeted audience resides, but we can delve even deeper into demographic data you may not realize is available. For example, perhaps you have a dog grooming service but specialize trimming shih-tzu’s with your unique skills.  If you are searching for all dog owners in the Chicago suburbs, we can provide you with that list, but we can go even deeper to tell you which residences contain a particular breed of dogs like where all of the nearby shih-tzu owners reside.

Value Added Services

When you need a mailing list company to deliver you good qualified results, you may not realize that one mailing list company in particular can provide you with that and so much more.  At Caldwell Letter Service, we use technologically advanced software to provide detailed mailing lists derived from your specific criteria.  But we don’t stop there.

Modern Professional Printing Services

We also provide quality printing with modern printing presses, saving you time and money while providing professional eye catching printed material.   Caldwell is a leader in the printing industry, embracing the latest in technological advances and providing cost effective, efficient solutions to our customers.

Packing and Fulfillment

Once we print your material in our state-of-the-art facility, we continue to provide value by printing all of your mailing labels and packing your project according to your specific directions.  We can make books, binders, and catalogs with ease, even finishing your project off with polybagged packing of heavy duty catalogs.

Shipping and Mailing

Once your project is printed and assembled, and your mailing list is complete, leave the shipping to the mailing experts - Caldwell Letter Service.  For over 80 years we have been working with the United States Postal Service, enhancing our knowledge of the promotions available for discounts on mailing projects.

When you are searching for professional mailing list companies, don’t settle for mediocre service - let the professionals at Caldwell Letter Service show you what a Full Service Marketing and Mailing List Company can provide.  

Contact Caldwell Letter Service, Inc. today for a FREE no-obligation quotation for all of your Direct Mailing LIst and Marketing needs.

Professional Direct Mail Provider Services

When searching for direct mail provider services, settle only for a professional direct mail company with experience and resources focused on results.    An experienced direct mail provider will offer support for strategizing your direct mail campaign, assistance with design, printing and mail distribution.  

Developing a Strategy

A qualified mail provider service will offer to be involved during your strategy development, in fact it is vital for development of measurable analytics to determine quantified results.  Part of your strategy development should begin with focus on your product or service, what makes you unique, what makes you the best choice for your offer.  

With that in mind, a direct mail provider will then create your perfect buyer persona, your ideal customer.  Once your ideal customer is identified, including their demographics and buying habits, it is possible to target that audience with data mining.  Data mining is a complicated and detailed process working with algorithmic software to drill down into criteria of your selection.  By targeting your audience in this way, you gain the largest return on your investment, knowing that your mailers are providing value to your recipients.

Caldwell Letter Service, Inc. performs data mining services for a business to consumer model, targeting consumer purchases of particular products, and we also assist with B2B, business to business services locating businesses that meet particular criteria such as sales over 2 million or employees over 50, women owned or industry focused, the possibilities are endless.  

Design and Printing Services

A Professional Direct Mail Provider will have skilled graphic design artists on staff available to assist with logo creation or modernization, bringing a fresh new look for an eye catching memorable design.  Caldwell Letter Service, located in Chicago, IL and leaders in the design and printing industry, employ a staff of highly skilled graphic designers ready to assist with logo enhancement or creation.

Caldwell utilizes a state-of-the-art printing facility with modern printing presses with full capabilities.  We can print books and catalogs, mass production with Offset Printing, Specialized custom printing utilizing variable data printing, and UV Spot Coating for superior results with light or high gloss products.  

Our lineup of products include Postcards, Newsletters, Calendars, Books, Catalogs, Brochures, Mailers, Folded two or three section mailers, Specialized insertions with return mail or QR barcodes for digital involvement.  

Whatever your project, Caldwell Letter Service can deliver a solution, customized to your unique needs.

Contact Caldwell Letter Service today for a professional direct mail provider giving you the best value with design, printing, fulfillment and delivery.  We partner with our clients to portray your message exactly as you imagine, and then we can measure your results with targeted direct mail marketing.

Best Solutions for Direct Marketing | Chicago, IL

There are several points to consider when selecting a quality provider for direct marketing, Chicago, IL.  You’ll want to make sure that you’re doing business with a reputable company, that they have the resources to provide you with quality products on time, and that they have experience with direct marketing.

Qualities of a Reputable Direct Marketing Company

A reputable direct marketing company will have plenty of examples of success stories, testimonials from satisfied customers as to how their services was superior beyond expectations.  You’ll want to know if they have designers on staff to enhance your material, adding a professional touch to your message.

You should ask how many years their business has been in operation.  This is very important, as an experienced long standing provider will have knowledge of how to design, organize, print and distribute your direct mail campaign, one that is set up for success.

Resources Necessary for Successful Direct Marketing

A reputable direct mail and marketing company will have the resources necessary to meet your project deadlines, ahead of schedule.  Data mining software, on staff graphic designers, and plenty of capacity with modern printing presses are all necessary components of a successful marketing company.  

Experienced Direct Marketing Company in Chicago

Chicago is one of the busiest cities in the United States, it may be difficult to find what you’re looking for with so many options.  You may find several companies that say they are a direct marketing business in Chicago, but you will only find ONE that will give you the level of service that you deserve.  

Caldwell Letter Service has been providing exemplary service to Chicago based businesses for over 80 years!  Since 1932, we have provided full service marketing including design, print, mailing and fulfillment - giving our customers the convenience of having all direct marketing and distribution needs under one roof.  

We have vast experience with all promotions offered by the United States Postal Service (USPS), giving even more value to our customers.  With our knowledge and experience, we can assure that you will receive discounts for any eligible mailing program.  Since Chicago, IL is a major hub for the USPS you will have the fastest service available for all of your mailing projects.

For a reputable direct marketing company located in Chicago, IL that has the capacity to meet your deadlines, with quality products produced from decades of experience, there is only ONE solution - Caldwell Letter Service, Inc.   Contact us today for a free no cost no obligation quotation to all of your direct marketing needs.  

Direct Mailing Postcards: The Benefits

If you have thought about starting a direct mail postcard marketing project but still aren’t convinced that the effort will benefit your local organization, business, or political campaign, you might be amazed at the opportunities this type of advertising can present. Despite major advances in technology over the past few decades, direct mailing postcards have remained one of the most popular ways to spread a message in the business and nonprofit world.

Postcards Provide Cost-Effective Solutions

When it comes to spending marketing funds on your organization, finding a method that’s affordable and effective is the holy grail. Postcards are not only inexpensive to produce and mail, but they are highly engaging when properly designed. Large batches of postcards can usually be printed for less than 10 cents per piece, and they can be mailed for only 34 cents. A small investment in a postcard can potentially pay off huge without the risks that can come with other advertising campaigns.

Postcards Directly Engage with People

Think about how many emails, webpage ads, and radio jingles you’ve ignored over the years. Now think about how often you ignore what comes directly through your mailbox. The fact is that people pay much closer attention to what they can touch and feel in their hands than things they can only see and hear through a screen. When you send out a postcard with your company’s message on it, people are much more likely to listen and respond than they would for an Internet link. Some people may even stick your postcard somewhere important if it contains valuable information or attractive graphics, creating a constant reminder of your product, service, or cause.

Postcards Offer Versatility

There are a wide range of goals your organization can aim towards with postcard marketing. For example, some companies use postcards to offer enticing discounts and special offers to new and returning customers. Others use them to announce new products, services, special events, and other developments that may convince the recipient to act. Postcards also come in a wide range of sizes. Small prints are very effective at grabbing attention, but big postcards can dominate every other piece of mail.

You can learn more about the benefits of direct mailing postcards by speaking with the professionals at Caldwell. We’re ready to help you take advantage of this affordable and effective form of marketing.

Caldwell's Direct Mail Printing and Mailing Services

If you’re not getting the marketing results you expect from Internet SEO, radio ads, or television spots, it may be time to take advantage of the direct mail printing and mailing services available from a full-service company like Caldwell Letter Service. Whether you want to grow your startup business or get the attention of voters in your area, we can help you reach out to a target audience that will be receptive to your message. We’ll handle every aspect of the design, printing, and mailing of your marketing materials so that you can focus on what you do best.

The Advantages of Direct Mail

Direct mail is a highly effective form of marketing because it’s real and exists in a less competitive environment. Your typical Internet user sees hundreds or thousands of PPC ads and email messages a day, and television and radio spots disappear as soon as they’re seen. Direct mail, however, may only compete with a few other pieces of mail, and recipients can keep it for as long as they want. For example, if you run a catering company, the menu you send out through the mail will be a reminder to local businesses that you’re a great option for lunch every time they’re hungry.

High Quality Printing Services

Whether you plan to send out postcards, newsletters, brochures, or any other type of direct mailer, producing a high quality print will be key to earning a positive reputation with your target audience. At Caldwell, we have a two color Heidelberg MOZ and a four color Shinohara offset press as well as variable data printing technology. We have the capability of printing mailing pieces that will exceed your expectations and impress your customers.

Caldwell Letter Service is proud to provide comprehensive service for small and large businesses, nonprofits, and political campaigns throughout Chicago and the surrounding areas. We have experts on staff who are ready to help you get the most out of your direct mail campaign. Call us today to request a quote or get more information about direct mail printing and mailing services.

Marketing Solutions Using the Mail

The Internet has taken over many functions of the business world, and most things have improved as a result, but regular mail remains one of the most effective ways for businesses of all sizes to market their products and services. Email newsletters, PPC, and social media ads all have their uses, but nothing connects with a potential customer in the same tangible way as marketing mail solutions. No matter what type of marketing goal you have, there is likely a direct mail strategy that will help you reach it.

Create New Leads

One of the biggest struggles for growing businesses is to find potential leads and convert them into clients. A big reason why this is such a difficult task is that grabbing someone’s attention in a modern world full of distractions is hard. Unlike the web, email, and TV, however, real mail commands people’s attention. With some exceptions, we view pieces of real mail with more importance than other forms of communication, and you can take advantage of this by creating a campaign that introduces your product, service, or cause.

Connect with Old Customers

In our modern and competitive business world, you can never take a client for granted. There are always new and better things on the horizon, so you have to work hard to earn someone’s loyalty. Staying connected with your existing customers is one of the best ways to show your clients you really care about their business. You can send out birthday postcards with special discounts, coupons with special offers, and loyalty rewards benefits to let customers know that you’re working hard to keep their business.

Launch New Products and Services

Whether your company is trying to sell a brand new innovative product or is looking to spread their services to new areas, mailers provide the perfect opportunity for grabbing people’s attention to what’s new. Customers love fresh and unique ideas the most when they think they’re part of an exclusive group. You can send out fliers, newsletters, or brochures giving customers the opportunity to take advantage of what’s new and special at your company. Even nonprofits and political campaigns can attract donors and support with marketing mail solutions that hint at exclusivity.

No matter what type of marketing goal you have, direct mail can likely play an important role. Even if you run a tech-based company, marketing mail solutions can entice people to visit your website, download your phone app, or watch your video. In fact, mailers are strongest when used in conjunction with online marketing tools.

Build Your Own Direct Mail Marketing Campaign

Earning new business can be a confusing process for small companies, but direct mail marketing campaigns can be easy and effective no matter what your industry is. The simple steps of your campaign will include picking your target audience, choosing and designing a mailer, and then printing and delivering the results. By taking advantage of the experience and knowledge of a professional each step of the way, you’ll have the best chance of reaching your marketing goals.

Understand and Target Your Customers

Whether you sell unique craft items or valuable home services, there are likely to be specific demographics most likely to buy what you’re selling. If you have existing customers, you can study them to find out who those people are. If you’re just starting out, professionals at a direct mail marketing service company like Caldwell can help you pick a target audience that’s most likely to respond to your campaign based on previous client information.

Pick and Create Your Mailer

There are a lot of different types of mailers available, but you should choose a layout that matches your company’s unique style and vision. Maybe you’re launching a new product and want to show it off? A full page flyer with enticing descriptions and colorful pictures could be perfect. If you’re offering a limited discount, a short postcard that gets to the point can get people visiting your shop. Match your mailer with your company’s colors for consistent branding.

Printing and Delivery

Having a design and target audience isn’t much good if you can’t print and deliver your mailers. The most cost-effective way to get your campaign to your target audience is to take advantage of the resources of a full direct mail marketing service like Caldwell. We have high-tech printers for creating high-resolution quality prints, and we have the equipment and tools to send out a large amount of mailers at the most affordable rate. We can make your unique direct mail marketing campaign a success.

Direct Marketing That Won't Annoy Your Audience

Marketing your products and services in ways that won’t turn away your target audience can seem like a challenging task. On one side, you need to be aggressive enough to provoke customers to action without making them feel uncomfortable. On the other side, you want your brand to be engaging in a way that makes customers feel part of something special. This is a delicate balancing act that requires the right methods and practices to succeed, and direct marketing can be one of the most effective path to success.

Why Direct Marketing Matters

When it comes to advertising your products and services in a way that’s not annoying, direct marketing can help you reach a wide range of goals. Technology, like TV and the Internet, has made advertising to big groups of people a lot easier, but ads targeted at big parts of the population tend to be annoying to many demographics, wasting a lot of money. Direct mailers, on the other hand, target people you know are prone to purchasing your products or services, meaning you have a much bigger chance of not annoying your audience and creating sales. By avoiding spending money on advertising to people who may never want or need your business, you can focus your time and money on groups that have the biggest impact on your sales.

Avoiding the Junk Mail Pile

With a direct mailing campaign, you still have the potential to annoy your audience if you don’t design and print the right mailer. After all, we all get things in the mail we immediately throw away because we consider it junk. Whether you decide to send out a brochure, postcard, flyer, or pamphlet, using enticing colors, precise language, and a professional layout will be crucial. Bullet lists, bold letters, and colorful graphics are all good ways to grab the attention of the reader. Your mailer should also be printed on a high quality surface using a high-tech printer that has a good resolution.

If you’re not sure what direction to go in your direct marketing campaign, Caldwell can help.

Direct Marketing Mailing Lists

Direct marketing helps all types of businesses engage with new and returning customers, but no direct marketing campaign can be effective without the right mailing list. Due to the costs involved with direct mailers, blanketing your state, city, or even neighborhood with mailers is most likely not effective. By targeting your advertising to people who are most likely to have a positive response, you can get a great return on your marketing investment. The key to creating highly effective direct marketing mailing lists is to know your customers.

Creating Your Own List:

If you’re part of an established business that already has a client base, you can get a ton of valuable information from those existing relationships. Let’s say you sell IT services to local business, and most of your clients have between 10-50 employees. By targeting other small businesses in the area of similar size, you’re likely to find clients who can benefit significantly from your help. At the same time, you’ll want to avoid businesses not within your niche that might ignore the services you have to offer. You can also target firms based on their place in the North American Industry Classification System.

Third Party Mailing Lists:

Direct mailing companies like Caldwell have helped a wide range of businesses of all sizes in creating direct marketing mailing lists to meet their needs. Industry professionals have learned what makes lists work, and they can share this knowledge with you. This can be an especially valuable service if your company is just starting out and doesn’t have an existing list of clients. Caldwell can start you out with a list of highly valuable targets. You can then tweak that list to fit your niche as you figure out who your best customers in the community are.