Elements of Direct Mail Postcard Design

With a direct mail postcard campaign, you have a limited amount of space to grab the attention of your audience, so finding the right design is crucial to your success. Whether you want to advertise your upcoming charity event or generate new sales leads for your local business, great direct mail postcard design can help you take full advantage of one of the most cost-effective marketing techniques.

Graphics

While some postcards don’t include any graphics to achieve a certain effect, most will have a picture or drawing that attracts the eye. Graphics can take up a part or all of the front of your postcard, but they should maintain a consistent color scheme with the text. Some companies like to include their logo and related art designs while others will include pictures of their products, employees, or locations. Your graphics should be pleasing to the eye while representing the true value that your products or services have for your target group.

Text

Every word on your postcard takes up valuable space, so using precise language is very important in your direct mail postcard design. For example, let’s say you have a sentence that reads, “We have expert agents who have years of industry experience and are ready to help you.” You can communicate this idea in a bullet point that says,“Experts ready to serve you.” You have plenty of space on your website and other marketing materials to use flowery language or complex sentences.

Call to Action

You can create a postcard that’s so attractive it’s hung up on refrigerators all over your community, but if it doesn’t have a clear call to action, it’s useless to your organization. A call to action is how you get your targets to act on your marketing efforts in ways you need them to. For example, if you’re marketing a new menu for your local restaurant, your call to action could say, “Visit us today for 20% off your order!” Combined with great pictures of your entrees and delectable descriptions of your appetizers, your targets may not be able to resist coming to your restaurant.

Creating the perfect design for your postcard on your first try is unlikely, so make sure you make adjustments as you get responses to each mailing. Learn more about direct mail postcard design by contacting Caldwell today.