Experienced Direct Mail Services and More

You may not be aware that your local printing company is your one stop shop for developing a direct mail marketing campaign, from start to finish.  An experienced full-service printer can generate mailing lists, then print your custom products, and literally mail it all for you.  

Not any printing company has the capabilities to do all of that, but at Caldwell Letter Service, we live up to the phrase “One Stop Shop”!  

Local Service with Vast International Shipping Experience

Caldwell Letter Service was established in Chicago over 85 years ago, providing superior service for all customers with all printing, mailing and fulfillment needs since 1932.  We provide a wide array of services including:

• skilled designing
• professional printing
• mass mailing and
• custom fulfillment

These versatile services are provided with various products for any occasion.

Direct Mail Marketing Enhances Digital Media

You may think that digital media has replaced good old fashion direct mail marketing- well that is absolutely not the case.  Direct mail is still a very effective way to directly target and connect with your audience, and to greatly enhance your brand awareness.  

With the drastic increase of digital media, electronics messages and e-mails may go unnoticed or unread altogether.   People that receive printed material that they find interesting, such as coupons and calendars will SAVE them!

People like the touch and feel of something real and tangible.   Tangible items delivered directly to a mailbox are taken inside and saved so that we can get back to it when we choose.  

Direct Mail campaigns can be used with digital media, coupons can be redeemed online or in store, and QR readers can take a user to a website for additional online promotions or interactive videos.

Direct Mail marketing practices used along-side digital services create vast awareness of your brand!  Printed materials displaying your logo, or your message in eye catching vibrant colors stay on the mind, and give more merit to some than digital material.  

Whatever your marketing, printing or mailing requirements, Caldwell is here assist with expert guidance from the beginning to the completion of your project.  Involving Caldwell from the beginning of your campaign will save you money with quick solutions for your projects.   

Why waste time searching for various providers such as graphic art designers, high quality print shops, and mail distribution companies including those utilizing data mining services to target your prime audience...when you can find all of those services with one provider, Caldwell.  

The versatility of services offered give you worry-free convenience with realized cost savings!  

For a full-service, one stop shop for your next Direct Mail Marketing campaign, including brand awareness and design, professional print services, and experienced distribution and fulfillment services – call on the experts at Caldwell Letter Service.

Value Added Services from Mailing List Companies

If you want to understand the demographics for a targeted direct marketing campaign, you may be evaluating mailing list companies.  What you need to know is that not all mailing list companies are created equally.   You can get a greater return on your investment if you choose a mailing list company that is not only experienced with data mining “Big Data”, but also one that has vast knowledge of marketing procedures with the resources to give you more bang for your buck.

Performing data mining correctly is a complicated and detailed process.  Here at Caldwell Letter Service, your one stop shop for your direct marketing campaign, we specialize is creating mailing lists targeted to your ideal customer based upon demographic criteria gleaned from technologically advanced algorithmic software.

Mining Big Data

We can determine not only where your targeted audience resides, but we can delve even deeper into demographic data you may not realize is available. For example, perhaps you have a dog grooming service but specialize trimming shih-tzu’s with your unique skills.  If you are searching for all dog owners in the Chicago suburbs, we can provide you with that list, but we can go even deeper to tell you which residences contain a particular breed of dogs like where all of the nearby shih-tzu owners reside.

Value Added Services

When you need a mailing list company to deliver you good qualified results, you may not realize that one mailing list company in particular can provide you with that and so much more.  At Caldwell Letter Service, we use technologically advanced software to provide detailed mailing lists derived from your specific criteria.  But we don’t stop there.

Modern Professional Printing Services

We also provide quality printing with modern printing presses, saving you time and money while providing professional eye catching printed material.   Caldwell is a leader in the printing industry, embracing the latest in technological advances and providing cost effective, efficient solutions to our customers.

Packing and Fulfillment

Once we print your material in our state-of-the-art facility, we continue to provide value by printing all of your mailing labels and packing your project according to your specific directions.  We can make books, binders, and catalogs with ease, even finishing your project off with polybagged packing of heavy duty catalogs.

Shipping and Mailing

Once your project is printed and assembled, and your mailing list is complete, leave the shipping to the mailing experts - Caldwell Letter Service.  For over 80 years we have been working with the United States Postal Service, enhancing our knowledge of the promotions available for discounts on mailing projects.

When you are searching for professional mailing list companies, don’t settle for mediocre service - let the professionals at Caldwell Letter Service show you what a Full Service Marketing and Mailing List Company can provide.  

Contact Caldwell Letter Service, Inc. today for a FREE no-obligation quotation for all of your Direct Mailing LIst and Marketing needs.

Professional Direct Mail Provider Services

When searching for direct mail provider services, settle only for a professional direct mail company with experience and resources focused on results.    An experienced direct mail provider will offer support for strategizing your direct mail campaign, assistance with design, printing and mail distribution.  

Developing a Strategy

A qualified mail provider service will offer to be involved during your strategy development, in fact it is vital for development of measurable analytics to determine quantified results.  Part of your strategy development should begin with focus on your product or service, what makes you unique, what makes you the best choice for your offer.  

With that in mind, a direct mail provider will then create your perfect buyer persona, your ideal customer.  Once your ideal customer is identified, including their demographics and buying habits, it is possible to target that audience with data mining.  Data mining is a complicated and detailed process working with algorithmic software to drill down into criteria of your selection.  By targeting your audience in this way, you gain the largest return on your investment, knowing that your mailers are providing value to your recipients.

Caldwell Letter Service, Inc. performs data mining services for a business to consumer model, targeting consumer purchases of particular products, and we also assist with B2B, business to business services locating businesses that meet particular criteria such as sales over 2 million or employees over 50, women owned or industry focused, the possibilities are endless.  

Design and Printing Services

A Professional Direct Mail Provider will have skilled graphic design artists on staff available to assist with logo creation or modernization, bringing a fresh new look for an eye catching memorable design.  Caldwell Letter Service, located in Chicago, IL and leaders in the design and printing industry, employ a staff of highly skilled graphic designers ready to assist with logo enhancement or creation.

Caldwell utilizes a state-of-the-art printing facility with modern printing presses with full capabilities.  We can print books and catalogs, mass production with Offset Printing, Specialized custom printing utilizing variable data printing, and UV Spot Coating for superior results with light or high gloss products.  

Our lineup of products include Postcards, Newsletters, Calendars, Books, Catalogs, Brochures, Mailers, Folded two or three section mailers, Specialized insertions with return mail or QR barcodes for digital involvement.  

Whatever your project, Caldwell Letter Service can deliver a solution, customized to your unique needs.

Contact Caldwell Letter Service today for a professional direct mail provider giving you the best value with design, printing, fulfillment and delivery.  We partner with our clients to portray your message exactly as you imagine, and then we can measure your results with targeted direct mail marketing.

Product Promotion: Marketing Postcards

Getting word out about a new product you’re launching can seem like a real challenge. Television ads are expensive, and email and website ads are often ignored. Marketing postcards, however, can give you a cost-effective method for reaching your target audience they won’t be able to ignore. Whether you have a brand new menu with delectable dishes or an innovative new device you know that people will love, postcards can be an invaluable part of your overall marketing strategy.

Entice Your Audience

There’s a whole lot of companies out there with products who are competing for the attention of your target audience. Sending out a postcard is an important first step in placing your product at the top, but you have to have an enticing message to take advantage of that positioning. With postcards, you have a wide range of ways to attract your audience. You can include:

• A colorful photo of your product
• A list of product benefits
• Testimonial quotes about your product
• Product discounts or special promotional periods

The strategy that will work best for your company will depend on the type of product you’re selling and what your target audience is most likely to find appealing. You want to make your audience feel like they’ll be missing out on something great if they don’t have what you’re selling.

Generate the Sale

Once you entice your target audience with the benefits of your product, you’ll need to show them exactly what they need to do to get their hands on it. This is done through a call to action that’s displayed on the postcard at least twice. The key with any call to action is to get your audience to act right away. For example, if you have a restaurant you may want to say, “Call now to make your reservation,” making your target feel like they’ll miss out on your great food if they don’t call. Your call to action may just be encouraging your audience to visit your website or social media account.

If you want to learn more about marketing your products through marketing postcards, the experts at Caldwell will be happy to help. We have years of experience helping companies generate huge sales with powerful marketing tools.

Direct Mailing Postcards: The Benefits

If you have thought about starting a direct mail postcard marketing project but still aren’t convinced that the effort will benefit your local organization, business, or political campaign, you might be amazed at the opportunities this type of advertising can present. Despite major advances in technology over the past few decades, direct mailing postcards have remained one of the most popular ways to spread a message in the business and nonprofit world.

Postcards Provide Cost-Effective Solutions

When it comes to spending marketing funds on your organization, finding a method that’s affordable and effective is the holy grail. Postcards are not only inexpensive to produce and mail, but they are highly engaging when properly designed. Large batches of postcards can usually be printed for less than 10 cents per piece, and they can be mailed for only 34 cents. A small investment in a postcard can potentially pay off huge without the risks that can come with other advertising campaigns.

Postcards Directly Engage with People

Think about how many emails, webpage ads, and radio jingles you’ve ignored over the years. Now think about how often you ignore what comes directly through your mailbox. The fact is that people pay much closer attention to what they can touch and feel in their hands than things they can only see and hear through a screen. When you send out a postcard with your company’s message on it, people are much more likely to listen and respond than they would for an Internet link. Some people may even stick your postcard somewhere important if it contains valuable information or attractive graphics, creating a constant reminder of your product, service, or cause.

Postcards Offer Versatility

There are a wide range of goals your organization can aim towards with postcard marketing. For example, some companies use postcards to offer enticing discounts and special offers to new and returning customers. Others use them to announce new products, services, special events, and other developments that may convince the recipient to act. Postcards also come in a wide range of sizes. Small prints are very effective at grabbing attention, but big postcards can dominate every other piece of mail.

You can learn more about the benefits of direct mailing postcards by speaking with the professionals at Caldwell. We’re ready to help you take advantage of this affordable and effective form of marketing.

Elements of Direct Mail Postcard Design

With a direct mail postcard campaign, you have a limited amount of space to grab the attention of your audience, so finding the right design is crucial to your success. Whether you want to advertise your upcoming charity event or generate new sales leads for your local business, great direct mail postcard design can help you take full advantage of one of the most cost-effective marketing techniques.

Graphics

While some postcards don’t include any graphics to achieve a certain effect, most will have a picture or drawing that attracts the eye. Graphics can take up a part or all of the front of your postcard, but they should maintain a consistent color scheme with the text. Some companies like to include their logo and related art designs while others will include pictures of their products, employees, or locations. Your graphics should be pleasing to the eye while representing the true value that your products or services have for your target group.

Text

Every word on your postcard takes up valuable space, so using precise language is very important in your direct mail postcard design. For example, let’s say you have a sentence that reads, “We have expert agents who have years of industry experience and are ready to help you.” You can communicate this idea in a bullet point that says,“Experts ready to serve you.” You have plenty of space on your website and other marketing materials to use flowery language or complex sentences.

Call to Action

You can create a postcard that’s so attractive it’s hung up on refrigerators all over your community, but if it doesn’t have a clear call to action, it’s useless to your organization. A call to action is how you get your targets to act on your marketing efforts in ways you need them to. For example, if you’re marketing a new menu for your local restaurant, your call to action could say, “Visit us today for 20% off your order!” Combined with great pictures of your entrees and delectable descriptions of your appetizers, your targets may not be able to resist coming to your restaurant.

Creating the perfect design for your postcard on your first try is unlikely, so make sure you make adjustments as you get responses to each mailing. Learn more about direct mail postcard design by contacting Caldwell today.

Chicago's direct mail service provider: Caldwell Letter Service

Whether you’re responsible for growing a business, getting donations for your nonprofit, or earning the support of local voters, finding effective ways to spread your message to new audiences can be a challenge. At Caldwell, our mission is to help local organizations throughout Chicago and the surrounding areas take advantage of benefits that come from working with direct mail service providers. With our help, you can improve the chances of reaching your marketing goals no matter what type of organization you run.

Direct Mail Services

What’s the best way to get into direct touch with your target audience? If you think it’s through email, PPC, radio spots, or television ads, you may want to think again. By sending a postcard, newsletter, self mailer, brochure, or other piece of printed material directly to someone, you command their attention in ways other marketing methods can’t. Caldwell can help you design a mailer that gets people to notice your organization, leading to more customers, bigger sales, and a greater presence in the community.

Printing Services

Your office may have an inkjet printer, copier, and a few other printing tools, but the high quality printing results you’ll get from direct mail service providers like Caldwell are hard to match with consumer equipment. Caldwell has high-tech offset printers, digital printers, and variable data printers that can meet all the demands of your direct mail campaign. We can create printed materials that exhibit exceptional quality while making sure to meet any important deadlines you might have.

End-to-End Fulfillment

Conventions, trade shows, and other events are an important part of the Chicago business world, and providing swag helps companies spread their brand. Providing that swag, however, can be a logistical nightmare. Caldwell can help you sort, package, and deliver all the swag you need to fulfill all the demand you’ll get at your marketing events. We’ll make sure you get the mugs, pens, bags, and promotional materials you need in the quantities you need without delay.

At Caldwell, our goal is to be your partner in success no matter what the goals of your organization are. Call us today to request a quote or learn more about our services.

Caldwell's Direct Mail Printing and Mailing Services

If you’re not getting the marketing results you expect from Internet SEO, radio ads, or television spots, it may be time to take advantage of the direct mail printing and mailing services available from a full-service company like Caldwell Letter Service. Whether you want to grow your startup business or get the attention of voters in your area, we can help you reach out to a target audience that will be receptive to your message. We’ll handle every aspect of the design, printing, and mailing of your marketing materials so that you can focus on what you do best.

The Advantages of Direct Mail

Direct mail is a highly effective form of marketing because it’s real and exists in a less competitive environment. Your typical Internet user sees hundreds or thousands of PPC ads and email messages a day, and television and radio spots disappear as soon as they’re seen. Direct mail, however, may only compete with a few other pieces of mail, and recipients can keep it for as long as they want. For example, if you run a catering company, the menu you send out through the mail will be a reminder to local businesses that you’re a great option for lunch every time they’re hungry.

High Quality Printing Services

Whether you plan to send out postcards, newsletters, brochures, or any other type of direct mailer, producing a high quality print will be key to earning a positive reputation with your target audience. At Caldwell, we have a two color Heidelberg MOZ and a four color Shinohara offset press as well as variable data printing technology. We have the capability of printing mailing pieces that will exceed your expectations and impress your customers.

Caldwell Letter Service is proud to provide comprehensive service for small and large businesses, nonprofits, and political campaigns throughout Chicago and the surrounding areas. We have experts on staff who are ready to help you get the most out of your direct mail campaign. Call us today to request a quote or get more information about direct mail printing and mailing services.

Planning Direct Mail Postcard Marketing

When you want an effective yet inexpensive way to market your products or services to the local community, postcard marketing can help you reach your goals. With postcards, you can spread your message to individuals, families, or businesses who may be receptive to your organization’s mission. Postcards can be a means to an end themselves, or they can be used as an important step in lead generation. Direct mail postcard marketing is a very flexible form of advertising that can suit a wide range of purposes.

Creating Your Mailing List

Before designing, printing, and mailing your postcards, you’ll need to find out where to send them. Creating a mailing list can be accomplished through information you already have in house or by buying a list from a marketing company. For example, if you’ve been running a travel agency for years, you know which groups of people use your services the most, and you can target those demographics for the best results. Startups may want to purchase a list if they’re not sure who in the area might be most receptive to their message.

Text, Graphics, and Layout

Postcards don’t offer a lot of space, so you have to make the most of every square inch when planning your direct mail postcard. One popular approach to design is to put a picture on one side to attract the recipients' attention while having text on the other side that provides valuable information. The key to all postcards is to have an enticing call to action. Whether that means a call to your office, a click on your website, or a visit to your store, you want that call to action to be loud and clear.

Mailing and Printing

If you plan to mail and print your postcards quickly and with the highest quality results, you’ll want to work with a full service direct mailing company. By working with professionals, you’ll save time, prevent clutter in your office, and take advantage of the knowledge of industry experts who know how to get results. Like any other marketing effort, you’ll want to evaluate the results of your postcards and make any necessary changes to optimize results. Planning will likely be an ongoing process.

The Benefits of a Direct Mail Provider

The Internet has changed marketing and advertising in many significant ways over the past two decades, but real direct mail still remains one of the most powerful tools for reaching an audience. When combined with the comprehensive services available from direct mail providers, direct mail marketing campaigns can open up great opportunities for growth. If you’ve never ran a direct mailing campaign before, there’s no need to worry. You don’t need any experience or expertise to get the full benefits of direct mailing when you work with a company like Caldwell.

Personalized Targeting and Design Services

Whether you own a small restaurant or organize a local political campaign, direct mail providers will help you find an attentive audience and a mailer design that will attract their attention. Unlike an email, website ad, or radio placement, a direct mailer is almost guaranteed to be viewed by your recipient at least once. With the correct design and layout, it can even have a repeat viewing effect. For example, a campaign leaflet using a bold font for polling location and date is likely to find a home on someone's refrigerator or notice board. Full service direct mail providers know that there is no one-size-fits-all solution for all campaigns, so they’ll help you create a design that matches your organization’s mission.

Save Time on Quality Printing and Mailing

After direct mail providers produce a design and create a mailing list, they’ll handle the entire printing and mailing process so that you can focus on more important business activities. At Caldwell, we have high-tech printing equipment that can produce quality mailers at reasonable prices. We even have variable data printing technology that enables us to personalize each mailer to specific targets. When someone receives a mailer that treats them as a unique individual, they will be far more likely to follow your call to action.

If you have a particularly large mailing campaign, your mailers can take up a lot of valuable office space. Fortunately, direct mail providers can take care of every part of the mailing process for you so that you never have to worry about storing your prints. Caldwell will make sure each mailer is properly addressed and has the right postage before sending it off to the post office. If you have an ongoing campaign, we’ll even monitor the results of your mailers in order to make adjustments and fixes.

Caldwell is always striving to be one of the premier direct mail providers for small businesses, nonprofits, political campaigns, and government organizations. Give us a call today to begin your direct mail campaign.