Value Added Services from Mailing List Companies

If you want to understand the demographics for a targeted direct marketing campaign, you may be evaluating mailing list companies.  What you need to know is that not all mailing list companies are created equally.   You can get a greater return on your investment if you choose a mailing list company that is not only experienced with data mining “Big Data”, but also one that has vast knowledge of marketing procedures with the resources to give you more bang for your buck.

Performing data mining correctly is a complicated and detailed process.  Here at Caldwell Letter Service, your one stop shop for your direct marketing campaign, we specialize is creating mailing lists targeted to your ideal customer based upon demographic criteria gleaned from technologically advanced algorithmic software.

Mining Big Data

We can determine not only where your targeted audience resides, but we can delve even deeper into demographic data you may not realize is available. For example, perhaps you have a dog grooming service but specialize trimming shih-tzu’s with your unique skills.  If you are searching for all dog owners in the Chicago suburbs, we can provide you with that list, but we can go even deeper to tell you which residences contain a particular breed of dogs like where all of the nearby shih-tzu owners reside.

Value Added Services

When you need a mailing list company to deliver you good qualified results, you may not realize that one mailing list company in particular can provide you with that and so much more.  At Caldwell Letter Service, we use technologically advanced software to provide detailed mailing lists derived from your specific criteria.  But we don’t stop there.

Modern Professional Printing Services

We also provide quality printing with modern printing presses, saving you time and money while providing professional eye catching printed material.   Caldwell is a leader in the printing industry, embracing the latest in technological advances and providing cost effective, efficient solutions to our customers.

Packing and Fulfillment

Once we print your material in our state-of-the-art facility, we continue to provide value by printing all of your mailing labels and packing your project according to your specific directions.  We can make books, binders, and catalogs with ease, even finishing your project off with polybagged packing of heavy duty catalogs.

Shipping and Mailing

Once your project is printed and assembled, and your mailing list is complete, leave the shipping to the mailing experts - Caldwell Letter Service.  For over 80 years we have been working with the United States Postal Service, enhancing our knowledge of the promotions available for discounts on mailing projects.

When you are searching for professional mailing list companies, don’t settle for mediocre service - let the professionals at Caldwell Letter Service show you what a Full Service Marketing and Mailing List Company can provide.  

Contact Caldwell Letter Service, Inc. today for a FREE no-obligation quotation for all of your Direct Mailing LIst and Marketing needs.

Professional Direct Mail Provider Services

When searching for direct mail provider services, settle only for a professional direct mail company with experience and resources focused on results.    An experienced direct mail provider will offer support for strategizing your direct mail campaign, assistance with design, printing and mail distribution.  

Developing a Strategy

A qualified mail provider service will offer to be involved during your strategy development, in fact it is vital for development of measurable analytics to determine quantified results.  Part of your strategy development should begin with focus on your product or service, what makes you unique, what makes you the best choice for your offer.  

With that in mind, a direct mail provider will then create your perfect buyer persona, your ideal customer.  Once your ideal customer is identified, including their demographics and buying habits, it is possible to target that audience with data mining.  Data mining is a complicated and detailed process working with algorithmic software to drill down into criteria of your selection.  By targeting your audience in this way, you gain the largest return on your investment, knowing that your mailers are providing value to your recipients.

Caldwell Letter Service, Inc. performs data mining services for a business to consumer model, targeting consumer purchases of particular products, and we also assist with B2B, business to business services locating businesses that meet particular criteria such as sales over 2 million or employees over 50, women owned or industry focused, the possibilities are endless.  

Design and Printing Services

A Professional Direct Mail Provider will have skilled graphic design artists on staff available to assist with logo creation or modernization, bringing a fresh new look for an eye catching memorable design.  Caldwell Letter Service, located in Chicago, IL and leaders in the design and printing industry, employ a staff of highly skilled graphic designers ready to assist with logo enhancement or creation.

Caldwell utilizes a state-of-the-art printing facility with modern printing presses with full capabilities.  We can print books and catalogs, mass production with Offset Printing, Specialized custom printing utilizing variable data printing, and UV Spot Coating for superior results with light or high gloss products.  

Our lineup of products include Postcards, Newsletters, Calendars, Books, Catalogs, Brochures, Mailers, Folded two or three section mailers, Specialized insertions with return mail or QR barcodes for digital involvement.  

Whatever your project, Caldwell Letter Service can deliver a solution, customized to your unique needs.

Contact Caldwell Letter Service today for a professional direct mail provider giving you the best value with design, printing, fulfillment and delivery.  We partner with our clients to portray your message exactly as you imagine, and then we can measure your results with targeted direct mail marketing.

Create Your Own Direct Mail Postcard Campaign

If you think that postcards are just cute little messages for grandmothers to send their grandchildren during trips across the country, it’s time to learn about the benefits a direct mail postcard campaign can have for your small business or organization. Postcards are a powerful and affordable way to market your products, services, or people, and they can be used in conjunction with websites and social media to grow your presence in the community.

The Perfect Message

Postcards don’t give you the room you might need to get into the nitty-gritty details of your organization, but you can communicate your vision effectively by approaching your design in a clear and concise manner. In a world where music singles and YouTube clips rule, quick and digestible bits of information are the key to success. Before creating a design, think about the strongest attributes of your brand and how you can communicate those qualities in as few words as possible.

Postcards can contain almost any piece of information you might want to send to existing or potential customers. The more personalized you make each message, the more open your recipients will be to your message. Your postcard can include:

• Coupons
• Event information
• Special offers
• New products and service launches
• Appointment reminders

There really is no limit to what you can put on your postcards, so we encourage our clients to think outside of the box when planning their direct mail postcard campaigns. Giving your target audience something of value, like a free birthday item or complimentary consultation, will encourage them to follow your call to action.

The Affordable Mailing Campaign

Postcards require the least amount of postage of any type of mailer, giving you the opportunity to create an effective marketing campaign without making a big investment. While not as cheap as email, the information on your postcards are almost guaranteed to be viewed by every recipient, unlike the messages that end up in so many spam folders. Many organizations use postcards as an entry point with a new client. If a recipient shows interest, they can request brochures, newsletters, or more detailed campaign literature.

If you think postcards can help your marketing efforts and you’re not sure where to start, Caldwell can provide all the support and guidance you need. Call us today to begin work on your upcoming direct mail postcard campaign.