Custom Wrapping, Fulfillment and Data Mining

Packaging and Wrapping Catered to Your Products

Caldwell Letter Service has been leading the printing and mailing industry for over 85 years, taking great pride in delivering friendly, expert, and reliable service.  We always go the extra mile giving professional full service to all our customers.

Caldwell is an innovative leader in all Designing, Printing, Direct Mailing including Data Mining, and Specialty Fulfillment services including intricate assemblies and polybagged wrapping.  

Custom Polybagging Services

Caldwell specializes in value added services, giving each customer special and customized service.  We can deliver your direct mail products, newsletters, catalogs or magazines as polybagged products, giving added protection to your valuable investment.  Let your customer know there is something important inside!  

We can show you how easy it is to relay to your customers that you respect them enough to make sure that they receive your offer or products in excellent condition.  When your direct mail marketing campaign requires that final professional touch, add clear and sealed plastic wrapping for protection while providing an appealing and professional touch.  

Define Your Target Audience with Professional Data Mining

Caldwell has expert experience with the complicated process of Data Mining, which is a very complicated process but greatly contributes to direct mail marketing strategies.  

Gathering demographic information and analyzing it properly is a detailed process that uses specific computer algorithms to locate targeted desired characteristics.  We can determine with data mining which households have children, for example, or which contain new mothers, elderly or even which are pet owners.  

As well as consumer data, we can also filter business demographics for the industry they serve, size of the company with number of employees and revenue level, etc.  We can determine a broad scope or narrow down the data as needed.  For example, perhaps you need to know which houses contain pets, or you may really like to know which households contain Golden Retriever dogs.  

Grounds for Success

Determining your audience with data mining provides the needed grounds for success.  Prior to distributing your material, you need to know to whom you are distributing!  Mailing your marketing material to the people that would benefit from it the most provides the greatest return on your investment.

You work hard to design and create your marketing plan, get your money’s worth by putting it into the hands of your customers and ideal new customers.  Put in into the hands of Caldwell Letter Service for targeted plan with eye catching professional printing and timely, cost effective fulfillment.

Caldwell Letter Service, Inc. provides unique services to our customers by offering a One-Stop-Shop for marketing, printing, mailing, custom wrapping and packaging and fulfillment.  We assist with designing or enhancing your logo and artwork utilizing our in-house graphic designers and state-of-the-art printing equipment for professional products.  Begin with Caldwell Letter Service for your full service direct mail marketing plan development, to obtain successful results.

Product Promotion: Marketing Postcards

Getting word out about a new product you’re launching can seem like a real challenge. Television ads are expensive, and email and website ads are often ignored. Marketing postcards, however, can give you a cost-effective method for reaching your target audience they won’t be able to ignore. Whether you have a brand new menu with delectable dishes or an innovative new device you know that people will love, postcards can be an invaluable part of your overall marketing strategy.

Entice Your Audience

There’s a whole lot of companies out there with products who are competing for the attention of your target audience. Sending out a postcard is an important first step in placing your product at the top, but you have to have an enticing message to take advantage of that positioning. With postcards, you have a wide range of ways to attract your audience. You can include:

• A colorful photo of your product
• A list of product benefits
• Testimonial quotes about your product
• Product discounts or special promotional periods

The strategy that will work best for your company will depend on the type of product you’re selling and what your target audience is most likely to find appealing. You want to make your audience feel like they’ll be missing out on something great if they don’t have what you’re selling.

Generate the Sale

Once you entice your target audience with the benefits of your product, you’ll need to show them exactly what they need to do to get their hands on it. This is done through a call to action that’s displayed on the postcard at least twice. The key with any call to action is to get your audience to act right away. For example, if you have a restaurant you may want to say, “Call now to make your reservation,” making your target feel like they’ll miss out on your great food if they don’t call. Your call to action may just be encouraging your audience to visit your website or social media account.

If you want to learn more about marketing your products through marketing postcards, the experts at Caldwell will be happy to help. We have years of experience helping companies generate huge sales with powerful marketing tools.

Chicago's direct mail service provider: Caldwell Letter Service

Whether you’re responsible for growing a business, getting donations for your nonprofit, or earning the support of local voters, finding effective ways to spread your message to new audiences can be a challenge. At Caldwell, our mission is to help local organizations throughout Chicago and the surrounding areas take advantage of benefits that come from working with direct mail service providers. With our help, you can improve the chances of reaching your marketing goals no matter what type of organization you run.

Direct Mail Services

What’s the best way to get into direct touch with your target audience? If you think it’s through email, PPC, radio spots, or television ads, you may want to think again. By sending a postcard, newsletter, self mailer, brochure, or other piece of printed material directly to someone, you command their attention in ways other marketing methods can’t. Caldwell can help you design a mailer that gets people to notice your organization, leading to more customers, bigger sales, and a greater presence in the community.

Printing Services

Your office may have an inkjet printer, copier, and a few other printing tools, but the high quality printing results you’ll get from direct mail service providers like Caldwell are hard to match with consumer equipment. Caldwell has high-tech offset printers, digital printers, and variable data printers that can meet all the demands of your direct mail campaign. We can create printed materials that exhibit exceptional quality while making sure to meet any important deadlines you might have.

End-to-End Fulfillment

Conventions, trade shows, and other events are an important part of the Chicago business world, and providing swag helps companies spread their brand. Providing that swag, however, can be a logistical nightmare. Caldwell can help you sort, package, and deliver all the swag you need to fulfill all the demand you’ll get at your marketing events. We’ll make sure you get the mugs, pens, bags, and promotional materials you need in the quantities you need without delay.

At Caldwell, our goal is to be your partner in success no matter what the goals of your organization are. Call us today to request a quote or learn more about our services.

The Benefits of a Direct Mail Provider

The Internet has changed marketing and advertising in many significant ways over the past two decades, but real direct mail still remains one of the most powerful tools for reaching an audience. When combined with the comprehensive services available from direct mail providers, direct mail marketing campaigns can open up great opportunities for growth. If you’ve never ran a direct mailing campaign before, there’s no need to worry. You don’t need any experience or expertise to get the full benefits of direct mailing when you work with a company like Caldwell.

Personalized Targeting and Design Services

Whether you own a small restaurant or organize a local political campaign, direct mail providers will help you find an attentive audience and a mailer design that will attract their attention. Unlike an email, website ad, or radio placement, a direct mailer is almost guaranteed to be viewed by your recipient at least once. With the correct design and layout, it can even have a repeat viewing effect. For example, a campaign leaflet using a bold font for polling location and date is likely to find a home on someone's refrigerator or notice board. Full service direct mail providers know that there is no one-size-fits-all solution for all campaigns, so they’ll help you create a design that matches your organization’s mission.

Save Time on Quality Printing and Mailing

After direct mail providers produce a design and create a mailing list, they’ll handle the entire printing and mailing process so that you can focus on more important business activities. At Caldwell, we have high-tech printing equipment that can produce quality mailers at reasonable prices. We even have variable data printing technology that enables us to personalize each mailer to specific targets. When someone receives a mailer that treats them as a unique individual, they will be far more likely to follow your call to action.

If you have a particularly large mailing campaign, your mailers can take up a lot of valuable office space. Fortunately, direct mail providers can take care of every part of the mailing process for you so that you never have to worry about storing your prints. Caldwell will make sure each mailer is properly addressed and has the right postage before sending it off to the post office. If you have an ongoing campaign, we’ll even monitor the results of your mailers in order to make adjustments and fixes.

Caldwell is always striving to be one of the premier direct mail providers for small businesses, nonprofits, political campaigns, and government organizations. Give us a call today to begin your direct mail campaign.